The Hartford Drives Sales with Click to Call

Live Help Powers Sales and Satisfaction of Insurance Customers

Online application abandonment is a universal problem for eBusiness executives across nearly every industry. eBusiness managers must work to segment and identify the consumers likely to use the tool and offer proactive, reactive, or business-rules-triggered live help to the right consumer at the right time. The Hartford proved that a Click to Call solution can increase online sales with a coordinated process.

• Align testing and organization structure to boost user adoption
• Expand Click to Call access into new channels
• Integrate with CRM systems
• Encourage positive agent behavior and streamline processes
• Read the analyst case study today.