Optimizing the e-Commerce Experience

A Whitepaper from eMarketer

e-commerce today goes well beyond online retail. Businesses across a range of industries,both B2C and business-to-business, now understand they are e-commerce players. As the online channel becomes core and growth in traditional channels slows, these businesses can use optimization services to gain competitive advantage and propel online revenues.

• How is the power of Web analytics driving increased conversion with content targeting and testing?
• What ROI can I expect from automated product recommendations?
• When do consumers prefer Click to Call vs live chat and how does this change by industry?
• What does the future of e-Commerce hold?
• Optimize your e-Commerce business.