Online Commerce: The Game Has Changed - Have Online Retailers?

Benchmark Survey of Online Retailers

Consumers have accelerated their online shopping habits, and the timeline for mobile shopping adoption has taken a huge turn with the overwhelming consumer acceptance of the iPhone and the subsequent introduction of competing smart phones and app stores.

For retailers, this has meant a broad adjustment in the definition of what "online commerce" really means. This Benchmark Survey shows how retailers are responding to these trends, and how it is impacting their technology investment priorities.

To navigate the business model changes required to support this new world, retailers need to pay attention to some emerging trends identified in this research.