Speakers

Chris Anderson
Editor-in-Chief, Wired magazine

Chris Anderson is one of the most knowledgeable and articulate voices at the center of the new economy. He has written an important and exciting new book that defines an entirely new economic model for business. The Long Tail: Why the Future of Business is Selling Less of More explores the tremendous business potential of the long tail-the rise of the niche as a powerful new force in our economy. His message is that new efficiencies of distribution, manufacturing and marketing allow us to deliver to customers many more niche products that, collectively, create a new market as big as the one we already know.

Before taking the helm at Wired, Chris worked at The Economist for seven years in various positions in London, Hong Kong and New York, ranging from Technology Editor to US Business Editor. He also served as an editor at the two premier science journals, Science and Nature.

Tamara Mendelsohn
Senior Analyst, Forrester Research

Tamara will discuss how consumers research purchases, shop, and interact with companies, and what they expect from a multi-channel experience. What are the attitudes and behaviors of new online buyers, and what makes them difficult to win over? Learn why mainstream consumers gravitate to the brands they know and trust, and why all retailers - even well-known brands - need to make the online shopping process safer and more convenient.

As a senior analyst at Forrester, Tamara's focus is on commerce platforms and other online selling tools. She is also responsible for covering retail technologies like in-store kiosks and loyalty programs that enable and support multichannel sales strategies. Prior to her work as an analyst, Tamara served as TechRankings™ project manager, leading Forrester's TechRankings research and conducting hands-on, scenario-based lab evaluations of emerging software markets.

Kelly Mooney
President/Chief Experience Officer, Resource Interactive

Kelly leads a company of award-winning interactive marketing teams in developing brand-building customer experiences for companies such as Procter & Gamble, Victoria's Secret, Express, Kohler, Bath & Body Works, Apple, Reebok, LL Bean, Hewlett-Packard, and Wal-Mart, among others.

A widely influential thought leader and spokesperson in the digital and multichannel arenas, Mooney capped over a decade of consumer-based marketing insights with the best-selling book, The Ten Demandments: Rules to Live By in the Age of the Demanding Customer (McGraw-Hill, 2002), which she co-wrote. Translated into 11 languages, the book is a real-world roadmap for winning customers' hearts and keeping their loyalty, and has been hailed as the ultimate guide to satisfying today's increasingly demanding, Internet-empowered consumer.

In 1997, Mooney spearheaded the Resource e-Commerce Watch, an acclaimed analysis of the online customer experience that was the first of its kind in the U.S., and has been produced by Resource Interactive for the past eight years. The Wall Street Journal, Fortune, Inc., Time Digital, Fast Company, CNET, People, USA Today, CBS, CNBC and other national and international media outlets have covered Kelly's and Resource's work.

Kelly is a frequent keynote speaker for industry conferences including NRF's Shop.org, Young Presidents' Organization, Fast Company's Real Time, The Direct Marketing Association, American Marketing Association, Ad:Tech, Association for Women in Communications, Marketing2Women, AIGA, Guy Kawasaki's Bootcamp for Startups, Internet World and Gartner Group's E-Tail Vision, among others. She lectures at The Ohio State University, is on Shop.org's Board of Directors, has been a contributor to Brandweek magazine, and has her own blog - www.mooneythinks.com.

Bob Steelhammer
VP e-Commerce, Chief Web Executive AT&T/Cingular Wireless

With over fourteen years of Internet experience, and as a pioneer of many e-business and e-commerce practices within the industry, Bob's current responsibilities include managing the over $2 billion online sales and service for both consumer (B2C) and business (B2B) customers.

Before joining Cingular Wireless, Bob was the Executive Director of global e-commerce for Motorola. Before Motorola, he was the top Web executive at SGI (formally known as Silicon Graphics).

Previously, Bob spent almost 20 years at IBM, where he held several leadership positions in Internet, e-Business and Multimedia areas. He led the definition and implementation of IBM's divisional Web strategies and sites along with the invention and deployment of IBM's premiere business to business extranet that was responsible for over $2.6 billion in sales in 1999.