Agenda
This year you'll find a heavy emphasis on Web 2.0 as it applies to your business. During three days of speakers, panel discussions and technology tutorials, we'll discuss e-commerce priorities, explore where emerging technologies are headed, and share the strategies that are helping accelerate growth for some of the biggest brands in the marketplace.
To see the full agenda at a glance, download the conference schedule PDF.
General Session Descriptions
Detailed Monday Schedule
Detailed Tuesday Schedule
Detailed Wednesday Schedule
Hands-On Workshops
Birds-of-a-Feather Sessions
The Conference Schedule At-a-Glance
Monday: Kelly Mooney, President and Chief Experience Officer, Resource
Interactive
Kelly will discuss the key concepts of her upcoming book, The Open Brand:
When Push Comes to Pull in a Web-Made World. Using real world examples,
she will explore the rise of personal brands and the online consumer’s
desire to create, share, and influence. She’ll also address the relevance
of social media in e-commerce and the ability of brands to extend their
reach through the network effects of communal consumers. Finally, Kelly
will discuss the open brand’s new strategic imperative – to
be O.P.E.N.: on-demand, participatory, emotional, and networked.
Tuesday: Chris Anderson, Editor-in-Chief, Wired magazine
Chris Anderson is one of the most knowledgeable and articulate voices at
the center of the new economy. He’ll discuss the theory outlined in
his recently published book. The Long Tail: Why the Future of Business is
Selling Less of More explores the tremendous business potential of the long
tail—the rise of the niche as a powerful new force in our economy.
Tuesday: Executive panel - Sustaining e-Commerce Growth in an Extremely Competitive Environment
After his presentation, Chris Anderson will moderate a panel to discuss the impact of rapidly changing market dynamics on their e-commerce business. Online sales continue to grow impressively, but the growth of new online shoppers is flattening resulting in a more competitive environment for both new customers and share of wallet. The panel will discuss how they are adapting their strategies to fit the changing online market.
Panelists:
Curt Avalone, General Manager CVS.com
Shawn Freeman, Senior Vice President of Product Strategy and Technology, Handango
Jimmy Hale, Vice President Application Development, Neiman Marcus
Marty Keane, Vice President e-Commerce, Bluefly
Tuesday: Bob Steelhammer, VP/Chief Web Executive, AT&T/Cingular
Wireless
Session description coming soon
Wednesday: Tamara Mendelsohn, Senior Analyst, Forrester Research
Tamara will help attendees understanding how consumers research purchases, shop,
and interact with companies and what they expect from a multi-channel experience.
Tamara will review Forrester’s recent consumer survey and provide insights
in online behavior and expectations. She’ll discuss the attitudes and
behaviors of new online buyers and what makes them difficult to win over. In
this session, you’ll understand why mainstream consumers will gravitate
naturally to the brands that they know and trust and why all retailers –
even well-known brands – need to make the shopping process safer to instill
trust with buyers and more convenient to sway them to buy online.
Wednesday: Robert Brazile, Chief Technology Officer, ATG
ATG Product and Technology Directions
Breakout Sessions
Monday e-Commerce Strategy Sessions
e-Commerce Trends and ATG New Product Preview
Monday, 10:30AM-12:20PM
Speakers:
Brian Collins, Product Manager, ATG
Kelly O’Neill, Product Marketing Director, ATG
Testing, Learning, and Converting: How Neiman Marcus Drives Conversions
with A/B Split Testing
Monday, 2:00-2:50PM
Speaker:
Jimmy Hale, Vice President Application Development, Neiman Marcus Direct and
Online
Panel: Leveraging Web 2.0 - New e-Commerce Technologies to Maximize
Web Selling
Monday, 3:00-3:50PM
Speakers:
Gene Alvarez, Vice President, Gartner, Inc. (Moderator)
Jay Shaffer, Vice President Marketing, PowerReviews
Brian Sawyer, Director of e-Commerce Operations, The Finish Line
Brett Hurt, Founder and CEO, Bazaarvoice
Wayne Sadlowski, Vice President Business Development, Scene7
Lou Weiss, Vice President and General Manager, Vitamin Shoppe Direct
The Future of Communities and e-Commerce
Monday, 4:00-4:50PM
Speakers:
Keith Liu, Sr. Director Strategic Consulting, Blast Radius
Kelly O’Neill, Product Marketing Director
Monday e-Commerce Technology Sessions
Implementing AJAX with ATG
Monday, 10:30-11:20AM
Speaker:
James Wiltshire, Software Architect, ATG
Customizing the ATG Platform
Monday 11:30AM-12:20PM
Speaker:
Tom Luu, Director of Engineering, Intuit
Migrating from DAS to JBoss
Monday, 2:00-2:50PM
Speaker:
Stephen Abramson, Senior Software Engineer, ATG
Customizing the ATG Merchandising UI
Monday, 3:00-3:50PM
Speaker:
Clare Rabinow, Commerce Architect, ATG,
Rate Your e-Commerce Site
Monday, 4:00-4:50PM
Speaker:
Tom McFadyen, President, McFadyen Consulting
Monday Customer Service and Contact Center Sessions
ATG Knowledge and ATG Self-Service Best Practices
Monday, 10:30-11:20AM
Speaker:
David Stanley-Jones, Principal Consultant, ATG
Help Your Customers Help Themselves: How AT&T/Cingular Wireless
Uses ATG to Deliver a Superior Self-Service Experience
Monday, 11:30AM-12:30PM
Speaker:
Charlene Klinkner, Consultant for AT&T/Cingular Wireless
When Every Minute Counts: How Inspired Customer Service Turned Around
a 24X7 User Community
Monday, 2:00-2:50PM
Speakers:
Bob Albert, Associate Director IT, Genentech
Felicia McDuffie, Associate Manager, Genentech CIT Service Desk
How to Evaluate Your Cross-Lifecycle Online Buying and Self-service
Customer Experience
Monday, 3:00-3:50PM
Speaker:
Mitch Kramer, Senior Vice President, Senior Consultant/Analyst, Patricia Seybold
Group
Delivering a Consistent Customer Service Experience Across All Channels
Monday, 4:00-4:50PM
Speaker:
Phillip J. Demuth, Assistant Vice President & Knowledge Services manager,
Information Technology, Inc.
Tuesday e-Commerce Strategy Sessions
Mobile Computing and the Digital Media Business
Tuesday, 10:30-11:20AM
Speaker:
Shawn Freeman, Senior Vice President of Product Strategy and Technology, Handango
Panel: Maximizing Your Marketing Investments to Attract the Right
Visitors
Tuesday, 11:30AM-12:20PM
Speakers:
Kelly O’Neill, Product Marketing Director, ATG (moderator)
Cindy McGuire, Web Content Manager, Casual Male Retail Group, Inc.
Joey Wilson, Director of Marketing Strategy, Sapient
Karen Weber, Assistant Vice President, e-Marketing, Irwin Union Bank
Link Walls, Senior Product Manager, Search Services, ChannelAdvisor
Tuesday e-Commerce Technology Sessions
Panel: Managing a Distributed ATG Project and Maximizing the Value
of Offshore Resources
Tuesday, 10:30-11:20AM
Speakers:
Tom Gay, Director Professional Services, ATG (moderator)
Blake Moritz, Senior Director e-Commerce IT, OfficeMax
Anubhav Raina, Chief Architect, Professional Access
Others TBA
Implementing Flash and Flex with ATG
Tuesday, 11:30AM-12:20PM
Speaker:
Barry Coleman, Vice President of Product Strategy, ATG
Tuesday Customer Service and Contact Center Sessions
The Evolution of the Commerce Call Center and ATG New Product
Preview
Tuesday, 10:30AM-12:20PM
Speakers:
David Brumback, Director of Operations, American Eagle Outfitters
Bruce McCarthy, Product Manager, ATG
Wednesday e-Commerce Strategy Sessions
Using ATG Customer Intelligence to Improve Your Online Business
Wednesday, 8:00-8:50AM
Speaker:
Bruce McCarthy, Product Manager, ATG
A Pragmatic Approach to Personalization: Implementation Best Practices
Wednesday, 9:00-9:50AM
Speaker:
Bill Zujewski, Vice President Product Marketing, ATG
Wednesday e-Commerce Technology Sessions
What’s New in ATG Commerce OnDemand: Working with ATG in a Software-as-a-Service
Model
Wednesday, 8:00-8:50AM
Speaker:
Ian Davis, Director ATG Commerce OnDemand, ATG
Applications of ATG’s Data Warehouse
Wednesday, 9:00-9:50AM
Speaker:
Andrew Rickard, Senior Software Engineer, ATG
Wednesday Customer Service and Contact Center Sessions
eStara Click to Call and Click to Chat Best Practices and Customers
in Action
Wednesday, 8:00-8:50AM
Speaker:
Joe Siegrist, Chief Technology Officer, eStara
Order Management: the Heart of a Direct-to-Consumer Enterprise
Wednesday, 9:00-9:50AM
Speaker:
Jim Brownell, Vice President Strategy and Business Development – Retail,
Manhattan Associates
Brian Kinsella, Distributed Order Management Product Manager, Manhattan
Associates
Best Practices for ATG Content Administration Workflows
Using ATG Campaign Optimizer to Maximize Site Effectiveness
Exploring ATG Merchandising
Using ATG Outreach to Create Personalized Marketing Campaigns
Monday 5:00-6:00
Managing an ATG Implementation, Including Project Management Best
Practices
Host: Vachio Solutions Group
Measuring the Impact of ATG Scenarios Across the Entire Digital
Experience
Host: Avenue A | Razorfish
Outsourcing e-Commerce, Customer Care, and Fulfillment - Using
Partners
to Advance Your Business
Host: Accretive Commerce
Understanding Hacker Vulnerabilities and the Value of "Scan
Alert" Certification
Host: Scan Alert
Using Third Party Web Analytics Tools with ATG
Host: ATG
What is the Future of Online Communities and e-Commerce?
Host: Blast Radius
Tuesday 5:45-6:45
Leveraging ATG's New Eclipse Features
Host: ATG
Load/Performance Testing and Application Server Performance Across
BEA,
Weblogic, and JBoss
Host: ATG
Understanding and Maximizing the Unique Value of JBoss
Host: JBoss
Unit Testing with ATG
Host: ATG
Using ATG with Open Source Tools Like Spring and Hibernate
Host: ATG
The Conference Schedule At-a-Glance
| Sunday, April 29 | ||
| Education classes | 9:00am – 5:00pm | |
| Registration desk open | 4:00 – 6:00pm | |
| Opening reception in the Grand Hall exhibit area | 6:00 – 9:00pm | |
| Monday, April 30 | ||
| Breakfast in the Grand Hall exhibit area | 7:00 – 8:00am | |
| Opening general session | 8:00 – 10:00am | |
| Break in Grand Hall exhibit area | 10:00 – 10:30am | |
| Breakout sessions and workshops | 10:30am – 5:00pm | |
| Birds-of-a-Feather Sessions | 5:00 – 6:00pm | |
| Cocktails and dinner at the Charleston Aquarium | 7:00 – 10:00pm | |
| Tuesday, May 1 | ||
| Breakfast in Grand Hall exhibit area | 7:00 – 8:00am | |
| General session | 8:00 – 10:10am | |
| Break in Grand Hall exhibit area | 10:10 – 10:30am | |
| Breakout sessions and workshops | 10:30am – 12:30pm | |
| Lunch and activities | 12:30 – 5:00pm | |
| Cocktails and dinner at the Lownes Grove Plantation | 7:00 – 10:00pm | |
| Wednesday, May 2 | ||
| Breakfast in Exhibit Hall | 7:00 – 8:00am | |
| Breakout sessions and workshops | 8:00 – 9:50am | |
| Closing general session | 10:00 – 12:30pm | |
| Box lunch and departure | 12:30pm | |