At ATG Insight Live 2006, you'll find sessions tailored for both business professionals and technologists. Whether you use ATG for e-commerce and marketing, customer service and support, or as your advanced Web platform, you'll find information you can directly apply to your work as soon as you get home.

To see the full agenda at a glance, download the conference schedule PDF.

Monday, April 24, 2006

Monday e-Commerce Sessions

Next Generation e-Commerce
Brian Collins, Product Manager, ATG
Kelly O'Neill, Product Marketing Director, ATG

From Web Analytics to Web Insights: How Intuit Leverages Web Behavior, Outcomes, and Customer Experience
Avinash Kaushik, Senior Manager, Web Research and Analytics, Intuit
Bruce McCarthy, Product Manager, ATG

Delivering Effective Multi-Channel Campaigns - An Evolution of Campaign Management Techniques and Capabilities
Dan Harar, Director of e-business, France Telecom
Jim Aucoin, Product Manager, ATG

Analyst Perspectives on e-Commerce: Forrester Research and Gartner
Gene Alvarez, Research Vice President, Gartner
Tamara Mendelsohn, Analyst, Forrester Research

ATG and NewRoads, a Strategic Partnership Benefiting Merchants: The Power of a Fully Integrated Direct-to-Customer Solution
Craig Tobin, Executive Vice President of Sales, NewRoads

ATG "Searchandising:" New Enhancements in ATG Merchandising and ATG Commerce Search
Brian Collins, Product Manager, ATG

Neiman Marcus: The Power of Personalization - Rewards, Challenges, and the Elusive Quest for the Ultimate Customer Experience
Jimmy Hale, Vice President Systems Development, Neiman Marcus Direct and Online

Don't Disappoint Your Customers: What Every ATG Commerce and Platform Owner Needs to Know About Customer Service and Support
Kelly O'Neill, ATG
Ian Davis, ATG
Paul M. Wlodarczyk, Blast Radius

Measure Your ROI with ATG Reporting
Bruce McCarthy, Product Manager, ATG

Using Personas to Drive Your e-Commerce Strategy: A 4-Step Process
Kelly O'Neill, Product Marketing Director, ATG
Christian Juhl, Avenue A | Razorfish

Monday e-Service Sessions

Transforming Your Service Delivery: How the ATG "Secret Sauce" Redefines Customer Service and Support
Alistair Galbraith, Director of Product Strategy, ATG
Erik Hille, Product Marketing Director, ATG
Manish Barmecha, Product Management Director, ATG

Analyst Perspectives on e-Service: Forrester Research and Gartner
John Ragsdale, Vice President and Research Director, Forrester Research
Esteban Kolsky, Senior Research Analyst, Gartner Research

Discovery and PruHealth: Selling and Servicing, or Just Doing Business?
Trent Rossini, COO International Operations, Discovery Holdings

Knowledge Management and Operational Excellence: Modeling and Realizing Concrete ROI at GENPACT
Mike Walsh, Vice President Business Development, GENPACT

Using ATG to Turn Your Customer Service Center into a Profit Center
Francesco de Marchis, VP of Service Product Development, ATG
Manish Barmecha, Product Management Director, ATG

Monday Platform Sessions

The ATG Platform in 2006 and Beyond
Adam Belmont, Director, Platform Development, ATG
Bruce McCarthy, Product Manager, ATG

Best Practices for Upgrading to ATG 7.x
Benjamin Katz, Vice President Engineering, Professional Access
Bradley Chuminatto, Manager of Application Development and e-Commerce, J. Crew

A High Performance Deployment System for ATG Content Administration
Manny Parasirakis, Software Architect, ATG
Brian Collins, Product Manager, ATG

ATG Developer Tools for Eclipse: Creating a Repository Definition
Patrick Beagan, Senior Developer, ATG

Tuesday, April 25, 2006

Tuesday e-Commerce Sessions

American Eagle Outfitters: One Year Later, Implementing the Wisdom Commerce Vision
Lou Pietragallo, Manager, Information Technology, American Eagle Direct
Tom McFadyen, President, McFadyen Consulting

Google: New Realities for the Multi-Channel Marketer
Vince Monical, Head of Merchant Partner Development, Google

American Heart Association: Driving Commerce Through Self-Service
Mary Gerush, American Heart Association

Tuesday e-Service Sessions

Is True KCS Really Possible? A Panel Discussion of the Implementation Realities
David Stanley-Jones, Director Service Quality, ATG
Dave Thorpe, Sun Microsystems
TaraLee Downs, Local Knowledge Manager, Safeco Insurance
Sarah Morse, Verisign

ATG Response Management and Chat: New Version Preview and Discussion
Jim Aucoin, Product Manager, ATG

Tuesday e-Platform Sessions

Using Rich Internet Application Technologies to Differentiate Your Site
Tom Luu, Intuit
Chase Hill, Solutions Director, Allurent
Barry Coleman, VP of Product Strategy, ATG

Tuesday 1/2-Day Migration Workshop

Preparing for Migration to the Wisdom-enabled ATG Service Suite
Linda Lea Larson, Managing Consultant, ATG  
Rich Meyer, ATG

Wednesday, April 26

Wednesday e-Commerce Sessions

Intuit: How to Radically Rethink Your Marketing Process
Victor Cho, Vice President of Web Marketing, Intuit

Optimizing the Full Online Marketing Cycle via Behavioral Targeting and Personalization
Speaker TBD

Perry Ellis: Critical Success Factors of e-Commerce Implementations
Jayson Kim, President, Perry Ellis Direct

Wednesday e-Service Sessions

The Value of Analytics in Successful Knowledge Management Programs
David Stanley Jones, Director Service Quality, ATG

ITI: How a High Tech Enterprise Uses ATG Wisdom to Innovate Content Management
Phil Demuth, Assistant Vice President & Knowledge Services Manager, Information Technology, Inc.

Wednesday Platform Sessions

Clarian Health Partners: Uncover Hidden Treasure in the ATG Platform, Implementing ATG Workflow
Ronak Shah, Technical Architect, Clarian Health Partners Inc.

Hands-On Labs

Guided 'hands-on the computer' sessions that will show you how to apply ATG's scenario, personalization, merchandising, or knowledge capabilities to your business.

- Creating ATG Scenarios and Targeting Content to Your Customer Base

- Using ATG Campaign Optimizer to Maximize Site Effectiveness

- Managing Workflows and Security in ATG Knowledge

- Exploring ATG Merchandising

Keynote Speakers

Bran Ferren Creative Technologist, Imagineer, 3-time Academy Award Winner Read Bio	Brendan Hoffman President and CEO, Neiman Marcus Direct Read Bio	Patricia Seybold Founder and CEO, Patricia Seybold Group Read Bio

The Conference At-a-Glance

Sunday, April 23
Registration Desk open		4:00 - 6:00pm
Welcome to the Kasbah opening reception		6:00 - 9:00pm
Monday April 24
Breakfast in Exhibit Hall		7:30 - 8:00am
Opening General session		8:00 - 10:30am
Breakout sessions and labs		10:45am - 5:00pm
Happy Hour in Exhibit Hall		6:00 - 7:00pm
Poolside Cabana Party		7:00 - 10:00pm
Tuesday, April 25
Birds - of - a - Feather sessions		7:00 - 8:00am
Breakfast in Exhibit Hall		7:30 - 8:00am
General session		8:00 - 9:45am
Breakout sessions and labs		10:00am - 12:00pm
Lunch, Activities and Migration Workshop		12:15 - 5:00pm
ATG Awards Gala, featuring the Blues Brothers		6:30 - 11:00pm
Wednesday, April 26
Birds - of - a - Feather sessions		7:00 - 8:00am
Breakfast in Exhibit Hall		8:00 - 9:00am
Breakout sessions and labs		9:00 - 10:50am
Closing General session		11:00 - 12:15pm
Box lunch and departure		12:15pm
Migration Workshop and Education classes begin		1:00pm