Download this complimentary ATG/e-tailing group survey report:

3rd Annual Mindset of the Multi-Channel Shopper Holiday Study

Holiday 2008 consumers will embrace the Internet for shopping more than ever given its ability to deliver convenience, value, and time-savings. Value spending will definitely be the mantra as multi-tasking consumers monitor the Web to get the best deals. Multichannel merchants who respond to consumer demands will survive and prosper. It is imperative that practical solutions be deployed wisely throughout the holiday season and into 2009.

The objective of this report is to translate what consumers told us about their holiday shopping intentions into actionable tactics. Findings from the e-tailing group's 3rd Annual Mindset of the Multi-Channel Shopper Holiday Survey have been organized in support of "nine practical plays" along with website and email examples to illustrate best-in-class strategies and execution.