New in-depth report from the e-tailing group and atg:

Merchant views of e-commerce personalization and lasting customer relationships

Merchant views of e-commerce personalization and lasting customer
relationships In June 2007 Lauren Freedman, president of the e-tailing group, conducted detailed interviews with merchants from 25 leading e-sellers (including Road Runner Sports, Bluefly, Personal Shopper, Netflix, JC Penney, eBags, and Staples).

Read her report to learn:

What these merchants are thinking, planning, and doing around e-commerce personalization
The various personalization strategies merchants are putting to work today
What challenges merchants face, and how they are addressing them
Why merchants consider personalization to be a key competitive differentiator
How merchants measure personalization success

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