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New in-depth report from the e-tailing group and atg:
Merchant views of e-commerce personalization and lasting customer
relationships
 In June 2007 Lauren Freedman, president of the e-tailing group,
conducted detailed interviews with merchants from 25 leading e-sellers
(including Road Runner Sports, Bluefly, Personal Shopper, Netflix, JC
Penney, eBags, and Staples).
Read her report to learn:
- What these merchants are thinking, planning, and doing around
e-commerce personalization
- The various personalization strategies merchants are putting
to work today
- What challenges merchants face, and how they are addressing
them
- Why merchants consider personalization to be a key competitive
differentiator
- How merchants measure personalization success
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