WHITE PAPER

Personalization and Customer Relationships

Merchant views of e-commerce personalization and lasting customer relationships

Consumer Products Manufacturers: Eleven Ways to Engage Your Customers Directly

In June 2007 Lauren Freedman, president of the e-tailing group, conducted detailed interviews with merchants from 25 leading e-sellers (including Road Runner Sports, Bluefly, Personal Shopper, Netflix, JC Penney, eBags, and Staples).

Read the report to learn:

  • What these merchants are thinking, planning, and doing around e-commerce personalization
  • The various personalization strategies merchants are putting to work
  • What challenges merchants face, and how they are addressing them
  • Why merchants consider personalization to be a key competitive differentiator
  • How merchants measure personalization success