Merchant views of e-commerce personalization and lasting customer relationships
In June 2007 Lauren Freedman, president of the e-tailing group, conducted detailed interviews with merchants from 25 leading e-sellers (including Road Runner Sports, Bluefly, Personal Shopper, Netflix, JC Penney, eBags, and Staples).
Read the report to learn:
What these merchants are thinking, planning, and doing around e-commerce personalization
The various personalization strategies merchants are putting to work
What challenges merchants face, and how they are addressing them
Why merchants consider personalization to be a key competitive differentiator
How merchants measure personalization success
Download this in-depth report from ATG and the e-tailing group