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ATG Best Practices consist of proven methods and processes that we have developed to share with our customers and partners so that you can benefit from the hundreds of successful online CRM projects that ATG Professional Services has deployed.
Implementation Methodology and Best Practices Customer Care Guide
The ATG methodology is not a silver bullet - but an organized process to help make it happen based on our prior experiences. At ATG, we strive to keep it simple. Partnership, Products, People and Process – these are the cornerstones of successful implementations. This document helps to address one of the four components – Process.
Best Practices and Tools for Creating ATG Commerce Sites
This document is intended for an ATG customer Project Manager or Technical Leader
responsible for the implementation of ATG Commerce.
The experience that ATG Professional Services has gained from successfully managing hundreds of ATG projects has allowed us to develop the Adaptive Delivery Framework, a methodology that helps ensure the success of your implementation, launch, and post-launch practices. This guide is designed to help you understand the five phases of the Adaptive Delivery Framework, and how, through using the methodology in conjunction with ATG Professional Services best practices, you can view implementation not as an overwhelming task, but as five manageable phases, each with milestones, deliverables, and tangible benefits.
ATG Customer Experience Pathway, Best Practices for ATG Knowledge
ATG is dedicated to providing customers with the most effective knowledge management
solutions. The experiences of our customers enhance leading practices for knowledge
management, assisted service, self service, email response and outreach management,
and customer forums. Leading practices drive our services, our delivery methodology,
and long-term success strategies for new and future customers. The methodology
for ATG Wisdom-enabled Service Suite provides our customers with the best possible
start to their knowledge management initiative and a vision for a strong, business-aligned
program for moving forward
Cost Avoidance Through Consolidation
This best practices document provides insight into how an ATG customer has realized
significant savings through Web site consolidation. The organization deployed
several businesses on one ATG platform - each with its own separate brand, URL,
and user experience. Learn how the customer was able to address different audiences
while significantly reducing costs by using ATG Scenario Personalization™.
Review the ATG Best Practices: Cost Avoidance Through Consolidation document. [pdf, 901K]
Scenario Best Practices
This document focuses on answering two primary questions:
This document explores scenario creation, performance tuning, and deployment in relation to these two questions.
Review the ATG Best Practices: Scenario Best Practices document. [pdf, 277K]
Introduction to Scenarios
While helping ATG clients implement Scenario Personalization technology during
the past year, we found that many customers lacked requirements documentation
for what their scenarios were supposed to achieve. As a result, ATG Professional
Services created a best practices document that provides an introduction to
Scenario Personalization Models. These models are documented, highly structured
descriptions of scenarios that allow an effective transfer from business intentions
into application architecture and specific functionality.
Review the ATG Best Practices: Introduction to Scenarios document. [pdf, 740K]
Organizing for Scenarios
This document provides insight into the roles, responsibilities, and organizational
structures you may want to consider as a critical first step in optimizing your
use of ATG Scenario Personalization™. Based on ATG Professional Services'
experience developing scenarios for hundreds of customers worldwide, our consultants
believe that there is a specific function called Scenario Management, that needs
to be fulfilled within your organization in order to exploit the potential of
scenarios. This document describes Scenario Management and where it should reside
within your organization.
Review the ATG Best Practices: Organizing for Scenarios document. [pdf, 440K]