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ATG's products drive applications for leading telecom companies, such as AT&T Mobility, Vodafone, France Telecom, Orange, T-Mobile, and DirecTV.
As your customers become more mobile and sophisticated, you must continually personalize your offerings to meet their needs. This includes personalized pricing and promotions AND personalized service, across the complete range of media. This is essential not only to build customer loyalty but also to maximize revenue opportunities.
ATG gives you a flexible, feature-rich product suite to deliver a relevant, consistent, and cost-effective customer experience — enabling you to manage eCommerce and service interactions over the Web, chat, phone, and mobile devices as one continuous, personalized relationship.
ATG products help you increase revenue and customer loyalty while reducing service costs, by empowering your merchandisers and marketers to directly manage the customer experience, from acquisition to conversion to service and repeat purchase.
AT&T As the largest wireless company in the United States, in 2006 AT&T boasted over 61 million wireless subscribers to the nation's largest digital voice and data network. But to stay on top in the fiercely competitive wireless telecom market, no player can rest on its laurels. Continuous innovation is a must. AT&T saw an opportunity to stand out among its B2B customers, and gain market share with this segment. Using ATG Commerce, AT&T rolled out more than 50,000 unique sites to serve business customers - all managed centrally from the ATG platform. The wireless carrier achieved a dramatic increase of nearly 100 percent year-over-year in new customer additions and significantly reduced its customer churn rate.
