Take Control of Your Brand and the Cross-channel Experience

When it comes to marketing your company's offerings, you need a keen understanding of your customer base so you can attract prospects that convert to customers with a high lifetime value. But that's no small feat when information about your multi-channel prospects resides on multiple systems. In a world where consumers are more budget conscious — and your competitors are just a click away — you can't wait for the IT group to provide the insight you need to improve promotions and other marketing activities.

Commerce success requires a keen understanding of how your market segments are evolving and how they differ by region. You must react quickly to competitor actions in each market. And to maximize conversions, you need to target the right content and promotions to the right customers at the right time. Plus, you need to drive consumers to the channel that makes most sense, whether your site, store, or contact center. Once consumers are on your site, you need to optimize the return on your digital marketing spend by making sure you deliver the personalized experiences you've promised.

Our Approach

ATG gives you the e-commerce platform, application suite, and optimization solutions to deliver a relevant and consistent customer experience. By treating interactions over the web, phone, chat, mobile devices, and even stores as one continuous, ongoing relationship, you'll engage new customers consistently across different channels. And, your business users will be able to react quickly — without having to rely on IT for every update — because they'll have direct control over all catalog and web store management tools from a centralized spot.

Attract and Retain High-Value Customers

You can strengthen your online brand, while providing an experience that builds a strong base of loyal, repeat, high-value customers. ATG will help you:

Create and manage customer profiles, market segments, and personas that can be used in your targeted marketing and personalization strategy
Define and deploy cross-channel marketing campaigns that ensure consistent branding and customer experiences across channels, including the store, web, and contact center
Run split tests of multiples types of content and multiple test groups in any combination to determine which treatment is most effective for each customer segment or purchasing scenario
Target offers and promotions with advanced content targeting and personalization capabilities with top-ranked segment-based functionality for web marketing, promotion management, and cross-selling/up-selling
Provide the best possible shopping experience with the e-commerce software platform top rated by leading analysts, and used by more of the Internet Retailer Top 500 sites than any other vendor
Attract new and repeat business by integrating web marketing and email campaigns with your web store content, and by making every customer interaction consistent across the full lifecycle
Increase order size and quickly improve conversion rates with personalized recommendations and live help
Improve the results of marketing campaigns and attract customers to your site with email recommendations
Quickly create and execute online customer loyalty programs
Gain direct control over customer information with user-friendly management tools
Continually monitor and improve results with integrated reporting and analytics tools provided in ATG's e-commerce website software

The ATG Advantage

Choose the approach that works best for your business, whether adopting the market-leading ATG Commerce platform or tapping into our platform-neutral ATG Optimization solutions to optimize your current platform. ATG offers:

A highly scalable and reliable e-commerce solution platform, with near-100 percent uptime performance
Complete flexibility to customize, modify, and extend the commerce platform and applications to fit your requirements
Optimization solutions that help you quickly and immediately lift revenue on any website, even if it isn't powered by ATG
Business consultants and partners to help you strategize and execute plans for personalization, social commerce, and mobile commerce