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ATG's e-commerce suite and platform-neutral e-commerce optimization services drive e-commerce initiatives for leading retailers such as American Eagle Outfitters, Chico's, CVS, Jo-Ann Stores, Macy's, Road Runner Sports, OfficeMax, Neiman Marcus, Restoration Hardware, Sears, Woolworth's, and Walgreens, to name just a few.
Online retailers continue to struggle with low conversions, high abandonment rates and transient customers. In fact, the average conversion rate for e-commerce site visitors is just 2.3 percent. Your online customers are becoming increasingly savvy and demanding. They have a short attention span. They are using multiple channels to shop. Their loyalty is for any particular retailer is waning. With conversion rates hovering at an average of under 3 percent (Forrester Research), your Web merchants and marketers need the right tools to differentiate your business from the competition and react quickly, as you strive to increase online growth.
As a result, retailers are evolving their multi-channel strategies in an attempt to more effectively engage consumers and give prospects highly personalized experiences. Retailers are trying to better present each consumer the right information at the right time, through their preferred channel. The goal is simple: increase sales and improve customer satisfaction.
ATG gives you a flexible, feature-rich product suite and on-demand optimization services to drive conversions and maximize order sizes. With ATG, you can deliver a a relevant, consistent, and unified cross-channel customer experience - enabling you to manage e-commerce and service interactions over the Web, chat, and phone, mobile devices, and even the store as one continuous, personalized relationship.
ATG helps you increase revenue and customer loyalty, by empowering your merchandisers and marketers to directly manage the customer experience, from acquisition to conversion to service and repeat purchase.
Casual Male
As a rule, men hate to shop for clothes; it can be even more painful for those hard-to-fit guys with exceptional height or girth. Casual Male embraces the members of this underserved market segment, not simply filling their orders, but aiming to provide them with the ultimate shopping experience. The company counts on the ATG Commerce Suite for a multi-channel solution: powering a host of Web stores and in-store kiosks, to assure ongoing customer satisfaction and loyalty.
Liverpool
Liverpool, the largest department store chain in Mexico, prides itself on meeting the needs of its customers at every life stage. But the retailer's legacy CRM system couldn't deliver the goods over the Web. ATG Commerce helped Liverpool bring the best of its brand to the Web - and gave business users the tools to
enable easy and rapid changes. This new ATG-powered site drove 100%+ sales growth in its major night sales without compromising server response or transaction times.
Jo-Ann Stores, Inc.
Jo-Ann Stores, Inc., the United States leading specialty retailer for fabric,
patterns, crafts, seasonal products and other merchandise, offers
customers an experience that provides the products, guidance and
inspiration to fulfill their creative pursuits. With some 40,000
products spanning 15 product categories, developing an online store in
which customers could easily find and adequately preview its products
was a daunting task -- as was getting a big shopping cart abandonment
problem under control. Find out how they did it with ATG.
American Eagle Outfitters
Known for designing, marketing and selling its own brand of laidback clothing for teenagers and young adults, American Eagle Outfitters has built a powerful, brand-defining denim business. Yet extending the momentum of this business to the online arena - and integrating it with other customer touch points -- was becoming an increasingly difficult, resource-intensive task for the company. Find out how they tackled the challenge with ATG.
Bookspan
Bookspan, the premier direct marketer of general interest and specialty book clubs, increased sales at a rate of 100 percent growth within two years after moving to ATG. With nearly 40 unique book club brands under its purview, Bookspan faced a tremendous challenge to integrate all of its discrete Web sites into a single technology platform, to provide a consistently superior customer experience across brands. They also needed a way to market more efficiently and cost-effectively, without incurring significant IT costs. ATG and its scenario personalization technology made it all possible.
