ATG in Telecommunications
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ATG Powers Commerce Success in the Telecommunications Industry

As a company in the telecommunications industry, you know that the only constant is change. You're likely scrambling to support consumer demands for new mobile devices and digital service offerings, bundling new products and services to keep pace with the competition and supporting customers as they adopt these new offerings. While the market opportunity has never been greater, competing and excelling have never been more challenging.

If you can implement and manage different market approaches, you can capitalize on the large and growing worldwide market for your products and services. Yet you need to make sure you can efficiently serve and support a demanding customer base – whether businesses or consumers – operating in an increasingly complex and networked environment. Achieving that goal requires a flexible e-commerce solution that integrates seamlessly with the myriad solutions you've invested in to manage your business. It also requires a holistic solution that supports the full customer lifecycle from initial purchase through ongoing service and support.

A Sampling of ATG's Telecommunications Customers

Address the Basics for Better Results

In spite of these changes, the fundamentals of business haven't changed. Those in charge of your online channel must:

  • Increase ARPU by quickly introducing new plans, bundles, and devices, and driving upgrades with new services and content plans.
  • Decrease churn by presenting offers and services that are relevant to a customer's specific preferences, device, location, and service plan.
  • Enhance customer satisfaction by making purchase, service, and renewal processes as easy and intuitive as possible, for all customer types.
  • Decrease business costs by delivering online self-service that encourages customers to manage routine transactions easily and accurately without an agent's assistance.

Elevate Your Commerce Capabilities with ATG

ATG provides top-rated e-commerce, cross-channel, and optimization solutions used by many of the world's most established and well-known telecommunications companies. The ATG Commerce Suite offers the broadest support for the full customer lifecycle, enabling you to confidently address evolving market demands and maximize the lifetime value of your customers.

Deliver a consistent and satisfying experience throughout the customer lifecycle and across all channels
  • Leverage the leading e-commerce platform and a suite of services to address the entire customer lifecycle
  • Keep customer interactions consistent across multiple contact channels – including the web, call center, in stores, and mobile devices – and throughout the entire marketing, sales, and service cycle
  • Drive personalized interactions, leveraging what you know about your customers to ensure a satisfying and profitable relationship
  • Easily add Click to Call and Click to Chat services to existing sites to enhance call-center capabilties
  • Take advantage of robust knowledge and search tools that let you deliver satisfying self service
Empower business users
Integrate with existing systems
  • Ease integration of e-commerce functionality into the exisiting BSS/OSS systems including customer care and billing, fulfillment and provisioning, and CRM and ERP systems
  • Provide business and call center personnel with a complete view of customers and direct access to device and service information
  • Tap into an open architecture and robust development environment to encourage extensions and customizations, and support industry standards and implementation processes
Support all customer types
  • Take advantage of a flexible catalog structure to model complex dependencies among devices, service plans, and accessories and to support hard SKUs (for devices), soft SKUs (for service plans) and digital SKUs (for content)
  • Easily manage relationships between and among customers, businesses, and product/service options with robust customer profile and segmentation capabilities
  • Map B2B organizations with authorized buyers, catalogs, and negotiated pricing