ATG in Retail
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ATG Drives Retail Commerce Success

As a retailer, you're responding to fundamental market shifts. New store openings are no longer reliable vehicles for business growth. In fact, retail real estate investments are declining as vacancies rise. According to Jones Lang LaSalle, 2009 real estate investments in Europe were 32 percent lower than in 2008. At the same time, budget conscious consumers are more carefully considering each purchase, and seeking recommendations from friends and family. Many are abandoning their brand allegiances, opting instead for lower-cost products and brands.

ATG is the First Choice for the Best Retailers

Providing the top-rated e-commerce and cross-channel commerce solutions used by many of the world’s best retailers, ATG offers the broadest support for the full customer lifecycle, cross-channel integration, and globalization. The ATG Commerce platform and applications enable retailers to innovate and successfully pursue new growth opportunities with best-in-class commerce sites featuring advanced functionality. The ATG Optimization solutions can be added to any website, even those not powered by ATG Commerce, for immediate impact on the bottom line.

Optimize the customer experience
Fully leverage the online channel
Efficiently support multiple channels and the full customer lifecycle
Take advantage of reliability and flexibility
  • Tap into a solution that combines the reliability of on-premise software with a growing selection of efficient SaaS-based services
  • Choose from a range of flexible purchase and operational models: software licensing, a managed service, Software-as-a-Service (SaaS), or as a partner-hosted on demand solution
Go global with ease
  • Present appropriate site content for each country, language, and brand
  • Easily address a variety of business models and country requirements with multi-site support for centralized management of multiple catalogs, price lists, and languages — and capabilities for multiple payment types and fulfillment processes
  • Work with ATG partners experienced in global commerce

A Sampling of ATG's Retail Customers

Reinvent the Retail Commerce Experience

The online channel offers tremendous opportunity. First, by optimizing your current website, you can capture every sale possible. Next you can link your website to the mobile and social commerce channels where consumers are gathering information before making a purchase. For example, you can make all the product information on your website accessible via in-store kiosks and shoppers' mobile devices.

Best Buy points to its social and mobile channels as one of the reasons for its continued online success. Best Buy expanded its use of social tools like Twitter and Facebook to engage with customers. It has also extended its stores to mobile devices, enabling shoppers to use SMS text product codes to receive more information.

American Eagle Outfitters unifies the cross-channel experience by providing in-store point-of-sale (POS) using their underlying e-commerce technology. They also use the web to provide access to new or different products than those carried in local stores. Launching a web-only brand, 77kids, American Eagle was able to refine its merchandise and assess consumer adoption before investing in expensive mall real estate.