ATG in Media and Entertainment
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ATG Drives Media and Entertainment Success

The Digital Channel and its Impact on Media Commerce

Whether you sell advertising space or content, you're likely shifting to digital marketing and selling models. While consumers are adopting new electronic devices and turning to digital channels for media and entertainment, the never-ending stream of user-generated content is challenging the authority and expertise of well-established media and entertainment brands everywhere. As a result, you must find new ways to protect and prove the value of your content and services. Along with this change is an unprecedented opportunity to generate new revenue streams and enhance customer loyalty.

Seize the Opportunity to Maximize Digital Commerce Sales

If you sell content online today, you must deliver and price content in a way that satisfies consumer desires for media and entertainment in a variety of formats. Your site needs to provide search results that match the capabilities of Google and other popular search engines. At the same time, you need to facilitate and promote the purchase and delivery of both digital and hard goods.

Boost Advertising Revenues

If you sell advertising space, you must optimize the performance of ad campaigns and the resulting leads generated to ensure ongoing advertiser satisfaction and contract renewal. One tremendous opportunity is to deliver targeted ads to consumers who are increasingly using online directories to access information while on the go, such as to find a local store, restaurant, or gas station.

A Sampling of ATG's Media and Entertainment Customers

ATG Delivers Leading e-Commerce, Cross-Channel, and Optimization Solutions

ATG provides leading e-commerce, cross-channel, and optimization solutions that support the wide range of digital content requirements, enabling you to confidently address evolving market demands. With solutions that support both the sale of content and advertising, we make it possible for media and entertainment companies to seamlessly manage new digital media options while driving additional revenues.

Evolve Your Capabilities and Increase Customer Satisfaction

With ATG, you can evolve your capabilities, satisfying consumer and advertiser demands while easily supporting today's business requirements.

 
Solutions for Digital Media Commerce
  • Repackage, organize, and optimize the value of your content
    • Use powerful personalization capabilities to serve content that matches consumer preferences
    • Make it easy for consumers to search for and find the content they want
    • Present content in a targeted manner and bite-size formats
  • Serve multiple digital channels
    • Serve consumers via the channel of their choice, including the web, kiosk, e-reader, and mobile devices
    • Deliver a consistent experience across channels to your consumers and an efficient management process for your business
  • Support flexible pricing models and purchase options
    • Easily integrate with back-end systems to support micropayments, subscriptions, and other payment terms
    • Gain flexibility around packaging, presenting, and selling content
    • Handle sales of digital and electronic goods in a single transaction
  • Support the full customer lifecycle
    • Drive lifetime value via personalized service and support
    • Target product recommendations, support content and services based on subscription levels, access rights and customer segments
Solutions for Online Advertising Optimization
  • Grow ad revenue with performance-based models
    • Launch or enhance pay-per-call packages by proving lead performance across channels
    • Track every in-bound phone lead with integrated call tracking, click to call, and form to call solutions
    • Provision unique phone numbers on each online and offline ad listing from the largest pool of toll-free and local numbers worldwide
    • Track the performance of and identify the highest performing campaigns and channels with rich lead performance analytics
    • Prove lead quality with integrated call recording, reverse 411 lookup, and dynamic call menus
    • Monetize video ads by tracking user actions and in-bound calls from each video
  • Engage visitors and convert more leads
    • Increase engagement and deliver more phone leads by adding dynamic click to call links to online and mobile listings
    • Allow advertisers to convert hot online leads into sales by converting form text into real-time phone calls and routing them to the right advertisers
    • Ensure no leads go unanswered or unconverted, with unique find me/follow me capabilities that route phone leads to multiple phone lines
    • Increase the exposure and shelf life of text and video ads by letting consumers save and send advertiser business information
    • Convert more leads from local video ads by letting viewers contact advertisers while watching videos
    • Dynamically route calls from national advertisers to local outlets and franchises
  • Acquire and retain advertisers more profitably
    • Target, engage, and acquire more prospective advertisers by adding live help to web and mobile sales portals
    • Increase revenuer per advertiser by up-selling and cross-selling more effectively
    • Retain advertisers by delivering real-time lead performance data via integrated web portal or easy-to-extend reporting APIs
    • Reduce the cost of servicing advertisers by fielding incoming questions in the most productive channel using integrated email response, click to chat and click to call
    • Reduce churn by identifying and intercepting cancellations before they happen, and engaging advertisers with live help