ATG in Consumer Product Manufacturing
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ATG Empowers Commerce Success for Consumer Product Manufacturers

Adapting in the Rapidly Changing World of Commerce

As a consumer product manufacturer, you're seeking ways to either sell directly to consumers for the first time, or enhance your direct channels with a more robust platform. You also need to protect brand value against channel discounts and private labels. Your ability to support both direct-to-consumer and B2B channel activities has also become more urgent, requiring you to provide complete product information, nurture and inform social communities, and offer satisfying post-sale service to inspire ongoing loyalty.

A Sampling of ATG's Consumer Product Manufacturing Customers

The Key to Brand Success

Success hinges on your ability to directly engage consumers; provide a consistent brand experience; and provide the information and inspiration that ensures brand loyalty. To do so requires you to deliver an online experience on par with those provided by today's top brands and retailers.

To serve the new cross-channel consumer, you need to efficiently and seamlessly support multiple channels – and satisfy expectations from the beginning to the end of the consumer’s buying journey. You need the flexibility to support different types of buyers with different information needs, whether they are business buyers who may resell your products, or the end consumers themselves. These buyers need differing types of information and assistance along the purchase path. For example, an appliance manufacturer must serve everyone from the distributor who needs to provide product details to consumers, to the repairperson who needs parts information.

ATG Provides Comprehensive, Flexible Products and Services

As the leading e-commerce and cross-channel commerce solution, the ATG Commerce Suite offers the broadest support for the full customer lifecycle, to enhance brand awareness and maximize the lifetime value of your customers. Just as important, we provide flexible purchase and implementation options to suit your business model and requirements. Choose from our licensed software or our hosted option, optimize your site with on demand services, or select from our diverse network of experienced partners who can address all your requirements.

Drive Commerce Efficiencies and Consumer Loyalty

With ATG, you can take your customer experience and commerce initiatives to the next level, satisfying consumer and partner demands while maximizing operational efficiencies.

Personalize your site
  • Deliver a relevant and engaging customer experience
  • Treat each customer appropriately based on their history with your brand, their relationship with you, and the products they own
  • Drive relevancy and efficiency with a blend of automated and rules-based personalization
Deliver a stellar online customer experience
  • Bring your brand to life with an engaging online experience
  • Satisfy consumer expectations for an experience on par with those delivered by top retailers
Efficiently support multiple channels
  • Serve consumers via the channel of their choice, including the web, mobile devices, the call center, and social networks
  • Deliver a consistent experience throughout a distributed network
  • Connect the channels and move consumers from the web to the call center for personal support when warranted
Support the full customer lifecycle
Streamline operations for both B2C and B2B
  • Support both direct-to-consumer sales and complex business relationships with custom catalogs, pricing, and workflows
  • Drive operational efficiency with a commerce suite that combines platform capabilities and cloud-based services