e-Commerce Executives

Challenges Ahead

Balancing growing online channels with slowing growth in traditional channels. Making all your customer channels work better together, gain market share and reduce costs. Consider that the bulk of online sales growth is now derived not from new online shoppers, but from existing customers spending more online. You have to keep your existing customers loyal. And, increasingly savvy and demanding consumers are keeping competition high.

Our Approach

With ATG, you'll engage new customers, move them smoothly through the buying process, and deal with them intelligently in ongoing interactions. ATG gives you the platform, the application suite, and the platform-neutral e-commerce optimization services to deliver a unified, personalized, and highly satisfying customer experience — treating interactions over the Web, phone calls, chat, mobile devices, and even in stores as one continuous, ongoing relationship, rather than disconnected conversations.

Business Benefits

From audience acquisition, to conversion, to customer care, and repeat purchases, the ATG Commerce Suite, including ATG Commerce and the ATG Optimization Services, will help you grow revenue, by increasing:

• Both first-time buyers and loyal customers with personalized, event-triggered Web marketing campaigns and Web content.
• Conversion rates by reducing shopping cart abandonment; make continuous improvements based on user behavior, and by offering a human connection with an agent when necessary.
• Average order size through the presentation of targeted, timely, and personally relevant cross-sell/up-sell offers, and doing it consistently online and in your contact center.
  
  You'll also reduce costs, by streamlining:
• Service by moving service interactions online, and minimizing escalations.
• Operations by shifting e-marketing and merchandising tasks from IT to business users.
• Development through fast, lower-risk deployment with a proven, flexible, and customizable e-commerce solution platform.

The ATG Advantage

Cited as a leader by the industry's most influential analyst firms, ATG offers:

• A highly scalable and reliable e-commerce solution platform, with near-100% uptime performance.
• Complete flexibility to customize, modify, and extend the e-commerce solution platform and e-commerce software applications for your requirements.
• Optimization services that help you quickly and immediately lift revenue on any Web site, even if it isn't powered by ATG.