B&Q

B&Q is the UK's leading home improvement retailer, boasting 330+ stores, plus e-commerce sites (DIY.com), and three call centers. The multi-channel retailer needed to increase sales by anticipating and meeting customers' needs.

Using ATG Commerce, B&Q redesigned its DIY.com site to accommodate visitors' preferences and goals and guide them to find and purchase desired products - through the channel of their choice. By delivering cross-channel shopping experiences, B&Q increased online sales conversions by 40 percent.

AT&T

AT&T sets itself apart in a fiercely competitive market. This telecom leader uses ATG to power both its consumer and business sites. In 2009, the ATG-powered consumer site supported AT&T's biggest sales day ever, during the launch of the Apple iPhone 3GS. Plus, by providing a personalized, highly satisfying online experience for more than 50,000 business customers, AT&T dramatically reduces churn and has increased new business customer additions by nearly 100 percent year-over-year.

Best Buy

Consumer electronics powerhouse BestBuy is a master of cross-channel commerce and brand building.

BestBuy.com GM John Thompson talks about how the executive team monitors the brand and creates a "scalable listening architecture" to ensure that consumers achieve quality experiences from research through purchase, and ultimately to successful product usage.

The Hartford

The Hartford Financial Services Group (The Hartford) is a leading US provider of life, automobile, and homeowners' insurance, and other products including annuities and mutual funds. The company needed an online service capability to reduce website abandonment and increase sales of its personal insurance products, as well as target live help at the right time to the right prospective customers. Since choosing ATG Click to Call to fulfill these needs, the firm has measurably increased online sales.

Read the Forrester case study.