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The Cross-Channel Wake Up Call: Retailer Benchmark 2010

August 4, 2010

Speakers:
Nikki Baird, Managing Partner, Retail Systems Research
Kelly O'Neill, Product Marketing Director, ATG

The Cross-Channel Wake-Up Call: Benchmark 2010 Survey finds that consumer demand for cross-channel capabilities is forcing additional investment in cross-channel. Nikki Baird, Managing Partner of Retail Systems Research, will analyze the business drivers and opportunities in cross-channel retailing, as well as recommendations for success.

Join Retail experts to learn:

  • How Retail "winners" approach cross-channel
  • The state of cross channel technology: what's implemented, what's valued and adoption plans
  • Recommendations for creating successful cross-channel capabilities
  • Examples of how customers have overcome these barriers

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Three Steps to Attract Advertisers, Decrease Costs, and Prove Value; A Case Study with Trader Media

July 27, 2010

Speakers:
Ryan Hoppe, Director of Marketing, ATG Optimization
Peter Krasilovsky, VP, Marketplaces and Conferences, BIA/Kelsey
Scott Spears, Call Center Director, Trader Media
Courtney Chalmers, Director of Marketing & Brand Management, BoatTrader.com

Your business is driven by advertiser revenue and you're looking for ways to optimize key performance metrics: conversion and retention.

Join this interactive webinar and gain the complete picture of how Trader Media (CycleTrader.com, BoatTrader.com, more) uses advanced lead performance and live help solutions to convert and retain more advertisers, grow revenue, and increase profits.

Trader Media marketing and customer care experts will share:

  • How to increase leads and prove their value to advertisers using Call Tracking and Click to Call
  • Best practices to improve advertiser retention and up-sell using Email Response and Click to Chat
  • Tips to improve service efficiency by enabling distributed service agents to handle calls, emails and chats from remote locations
Hear how Trader Media is innovating their processes for the benefit of the advertiser, end-user and the bottom line.

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How to Attract, Engage and Convert Online Visitors:
A Case Study in Success by Genesco

June 21, 2010

Sponsored by: American Marketing Association
Presenters:
Nelson Boren, Director of Customer Experience, Genesco
Ryan Hoppe, Director of Marketing - ATG Optimzation, ATG

Using live help, Genesco has seen dramatic conversion increases of up to 20% with their Journeys and Lids.com brands. Using rules-based live chat and Click to Call, they are able to target the right customers at the right time--suggest a chat when they hit an error page, offer a callback when payment details are required, or provide optimal service to high value customers with their choice of live help options. The fact is, consumers want and value live online help.

Join us as we share consumer survey results and how Genesco is using this information to drive conversion rates, decrease abandonment and keep satisfied customers returning to their site.

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