Known for designing, marketing and selling its own brand of laidback clothing for teenagers and young adults, American Eagle Outfitters has built a powerful, brand-defining denim business. Yet extending the momentum of this business to the online arena - and integrating it with other customer touch points -- was becoming an increasingly difficult, resource-intensive task for the company. Find out how they tackled the challenge with ATG.

As the largest wireless company in the United States, in 2006 AT&T boasted over 61 million wireless subscribers to the nation's largest digital voice and data network. But to stay on top in the fiercely competitive wireless telecom market, no player can rest on its laurels. Continuous innovation is a must. AT&T saw an opportunity to stand out among its B2B customers, and gain market share with this segment. Using ATG Commerce, AT&T rolled out more than 50,000 unique sites to serve business customers - all managed centrally from the ATG platform. The wireless carrier achieved a dramatic increase of nearly 100 percent year-over-year in new customer additions and significantly reduced its customer churn rate.

B&Q is the UK's leading home improvement retailer, with a multi-channel operation including 330+ stores, e-commerce sites, transactional catalogues in showrooms, and three call centres. B&Q wanted to increase sales by better understanding customers' online behavior and anticipating their needs. Read the case study to learn how they were able to increase their online conversion rate by 40 percent with ATG.

As a rule, men hate to shop for clothes; it can be even more painful for those hard-to-fit guys with exceptional height or girth. Casual Male embraces the members of this underserved market segment, not simply filling their orders, but aiming to provide them with the ultimate shopping experience. The company counts on the ATG Commerce Suite for a multi-channel solution: powering a host of Web stores and in-store kiosks, to assure ongoing customer satisfaction and loyalty.

Games Workshop is the leading manufacturer and retailer of tabletop hobby war games. With ATG Commerce OnDemand, the company has established a reliable and robust foundation for growth, while simplifying worldwide web operations and reducing overhead. Tight integration among the web store, back-end systems, and in-store kiosks helps streamline order processing and reduce stockholding requirements. In just over one year, Games Workshop has nearly doubled the number of site visitors, and seen a 15-20 percent increase in online sales.

Jo-Ann Stores, Inc., the United States leading specialty retailer for fabric, patterns, crafts, seasonal products and other merchandise, offers customers an experience that provides the products, guidance and inspiration to fulfill their creative pursuits. With some 40,000 products spanning 15 product categories, developing an online store in which customers could easily find and adequately preview its products was a daunting task -- as was getting a big shopping cart abandonment problem under control. Find out how they did it with ATG.

Liverpool, the largest department store chain in Mexico, prides itself on meeting the needs of its customers at every life stage. But the retailer's legacy CRM system couldn't deliver the goods over the Web. ATG Commerce helped Liverpool bring the best of its brand to the Web - and gave business users the tools to enable easy and rapid changes. This new ATG-powered site drove 100%+ sales growth in its major night sales without compromising server response or transaction times.

The Boston Symphony Orchestra works hard to make classical music more relevant and engaging to a wide audience. In 2007, the BSO re-tuned its Web sales and marketing efforts to reach a broader market with targeted music events, subscription sales, merchandise, special offers, and donation programs. A refreshed Web site www.bso.org and online marketing strategy appeal to listeners? individual interests. As a result, Web-based transactions now account for 40 percent of BSO ticket sales.

Tommy Hilfiger is one of the world's most recognized premium lifestyle brands, selling its merchandise through specialty retailers, department stores, and over 800 dedicated retail stores and outlets worldwide. From the start, the company knew its core competencies were marketing and merchandising, not IT. It was not interested in taking on a large headcount and/or technology infrastructure to run its online business. Cost was also a key factor. After reviewing all the relevant e-commerce solutions available, Tommy Hilfiger engaged with ATG for both an on demand e-commerce solution and automated, personalized recommendations. Online sales more than tripled in the site's first year.

1-800 Radiator is an auto parts distribution franchise and the largest independent parts distributor in the nation. 1-800 Radiator set up dynamic routing on their Web site to direct visitors to a local franchise, immediately offering live help via chat with an ATG Click to Call integration. This implementation was so successful that 1-800 Radiator has removed the shopping cart application from their site and is converting 40 percent of Click to Call users.

Boat Trader is continually searching for new ways to improve performance and deliver ROI to its advertisers and dealers. ATG Click to Call quickly connects BoatTrader.com buyers with dealers by giving shoppers a seamless transition to a phone or PC-based voice interaction from any online medium. Some dealers report close rates as high as 80 percent for prospects who use Click to Call. ATG Call Tracking enables advertisers to track prospective buyers, including their on-site shopping paths, and track inbound phone responses to both online and offline campaigns.

Continental Airlines is the fifth largest airline in the U.S., serving more international cities than any other U.S. carrier. The airline uses Click to Call strategically to help online customers complete the reservation and online ticketing process. Using Click to Call, the company has reduced Web site abandonment by up to 35 percent and has doubled conversion rates.

To improve lead conversion rates on its classifieds Web site, the industry leader in motorcycle classified ads deployed ATG Call Tracking from ATG. Call Tracking enables Cycle Trader and its advertisers to follow prospective buyer interactions across different channels, understand buyers' shopping paths, and track advertisers' responses to inbound phone inquiries. Cycle Trader can now give its advertisers new insights into prospect activity and better demonstrate the ROI of their ad listings.

For eDiets, providing the highest level of convenience and personalized service to clients are the cornerstones of the company's value. Needing to provide more efficient customer service by enabling fast, easy, and uninterrupted communications between clients and staff, eDiets turned to ATG. Within just a few months of deploying ATG Click to Chat and Email Response, eDiets was seeing a significant impact.

eMediaNode designs and develops websites and marketing strategies for doctors and dentists. ATG Call Tracking enables eMediaNode's clients to track the calls their websites generate and listen to call recordings. Medical and dental practices gain insight into the number of phone calls that their sites generate, and help them improve staff productivity and message effectiveness. ATG Call Tracking also enables eMediaNode to prove the ROI of its services, increasing the agency's contract renewals.

Esurance saw a market opportunity in helping people more easily purchase auto insurance - a complex product ? over the Web. The company uses ATG Click to Call to let online customers request an immediate phone call from a customer service rep. With Click to Call, Web site abandonment has dropped by as much as 25 percent, and new prospect inquiries have risen by 30 percent - while delighting customers with more responsive service.

To enhance customer satisfaction and close more sales, Genesco implemented live help on its Lids.com and Journeys.com sites. Agents use ATG Live Help to answer product questions, assist with orders, and inspire shoppers to increase order size. With Click to Chat, Genesco increased conversion rates by more than four times its site average. Click to Call increased conversions by eight times the site average. When agents escalate chat sessions to calls, conversion rates are 20 times the typical site conversion rate. All told, ATG Live Help generates more than a four percent lift in total online revenue.

Over the past several years, LAMPS PLUS has seen an increasingly large influx of customers shopping on its website. Looking to alleviate the strain on call center agents, LAMPS PLUS deployed ATG Click to Chat, which has met all of the company's objectives. Customers easily have their questions answered, interact more with the site, and have expressed great satisfaction with the service.

LexisNexis, a leading global provider of content-enabled workflow solutions to attorneys and law firms, wanted to find a way to give its customers better insight into their return on marketing investment, by helping them track lead data. After a review of several technology providers, LexisNexis deployed ATG Call Tracking and Click to Call services. Now, the company knows exactly how many leads it generates for customers and from which channels, estimating that for every $1 customers spend on lead generation with LexisNexis, they receive a return of $10 in new business.

As France's largest alternative provider of telecommunications and ISP services, Neuf offers a full suite of products, including Internet access, VoIP, TV over ADSL, and mobile telephony solutions. Neuf opted to deploy Click to Call on strategic pages throughout the online sales path. Prospects have the ability to speak directly with a call center agent if they have trouble completing a transaction online, and require additional assistance. As a result, the company has increased revenue by 10 percent.

Consistently rated among the top online retailers, Ritz Interactive delivers a world-class online shopping experience. The company needed a high-performing chat and email solution that would integrate all of its sites and provide both agents and management with a single view of customer inquiries. With ATG Click to Chat, Ritz Interactive raised average order value, reduced phone volume, tripled sales conversion rates, and more.

The Spanish online travel agent Rumbo has made the quality of customer service a mainstay of its business. Rumbo uses Click to Call to complement its existing customer services and is able to resolve issues instantly from the website. The company has improved its customer service and customer satisfaction thanks to ATG Click to Call, by finding out what the customer thinks and needs in real time to help improve the service on a daily basis.

After making a number of acquisitions, Spiegel found itself supporting multiple e-commerce sites, each with proprietary legacy systems. The company needed a scalable, centralized toolset for electronic support. With ATG Email Response, Spiegel saw agent response times plunge to less than half of the industry standard.

With a growing number of customers placing orders on its website, and limited staff resources, the Sundance contact center struggled with providing efficient and cost effective support to Web shoppers. Now, with ATG Click to Chat and Email Response, the company is handling 45,000 chat interactions and over 30,000 email conversations in a year.

ThomasNet is the top online purchasing destination for industrial buyers looking for anything and everything on the Web. It aims to give its advertisers online marketing and sales services that attract new buyers, generate new revenue sources, and grow their businesses. They turned to ATG for a solution to help measure advertising performance and better understand their users' buying behavior. With ATG Click to Call and Call Tracking, ThomasNet immediately improved tracking the offline performance of its advertisers' online campaigns, increased reported sales conversions, and better demonstrated ROI on its clients' marketing spend.

Tommy Hilfiger is one of the world's most recognized premium lifestyle brands, selling its merchandise through specialty retailers, department stores, and over 800 dedicated retail stores and outlets worldwide. From the start, the company knew its core competencies were marketing and merchandising, not IT. It was not interested in taking on a large headcount and/or technology infrastructure to run its online business. Cost was also a key factor. After reviewing all the relevant e-commerce solutions available, Tommy Hilfiger engaged with ATG for both an on demand e-commerce solution and automated, personalized recommendations. Online sales more than tripled in the site's first year.

The number one source for wine, accessories, storage, and more, Wine Enthusiast needed a way to help online shoppers learn more about its higher end products, in order to increase sales without increasing costs. They selected ATG Click to Chat, and as a result have seen that conversion rates for site visitors who chat are twice that of those who don't interact with a service expert. Customer satisfaction ratings have also improved greatly.