ATG Scenario Personalization^SM

Scenarios, available exclusively from ATG, personalize every single process or user dialog over the Web, e-mail, or mobile devices according to a user's interests, segment, market, and history. An easy-to-use interface gives your business and technical staff the ability to work together to create and maintain a personalized user experience, easing communications and reducing development time.

ATG Scenario Personalization^SM, the backbone of ATG technology, gives you unmatched awareness and control of the user experience for customers, partners, and employees. ATG technology has been designed from day one to focus on managing relationships with people; it provides a full set of features for powerful, scalable personalization including e-business scenarios, segmentation, targeting, organizations and role management, multi-channel support, security, and administration.

Scenario Personalization supports Web services so you can leverage scenario technology from any remote system. You can integrate scenarios across both online and offline channels and leverage existing personalization rules across channels to provide personalized content and slots. Scenario Personalization allows you to provide consistent, personalized service to users in every situation, resulting in measurably increased usage and sales.

Scenarios in action