ATG Outreach

Product Overview

ATG Outreach Web marketing leverages customer information gained through Web interactions, preferences, and behaviors, to enable you to develop an effective Web site marketing strategy and create relevant, personalized outbound marketing and service campaigns.

Business Benefits

ATG Outreach helps you to increase revenue and decrease expenses through cost-effective eMarketing and service campaigns that are consistent and relevant. Also, by understanding and respecting customer preferences, you can increase customer satisfaction and loyalty.

Key Product Features

• Integrate with Your ATG Commerce storefront, so your e-marketing, Web site marketing strategy or service campaign can be based on direct knowledge of customer purchases and promotions. ATG Outreach email marketing campaign software draws upon the ATG Adaptive Scenario Engine for customer profiling and market segmentation for highly precise campaign targeting.
• Leverage customer intelligence gained through previous inbound interactions, such as Web site and call center activity, to help ensure your communications are relevant and delivered to your customers' preferred channels.
• Share data with existing databases, so no need to create instance of a new marketing database.
• Empower business users to define, execute, and measure integrated, multi-stage personalized campaigns with the easy to use interface - without involving IT resources.
• Create and manage Web marketing and email marketing campaigns with a single solution that supports both large-volume, multi-step marketing programs and event-based service notifications linked from back-office business applications.
• Trigger your communications from business events or customer-driven data ensuring more highly targeted and effective customer communications appropriate to both Web marketing and service.
• Receive real-time reporting and feedback about each step of your Web marketing campaigns during execution and upon completion.
• Obtain OnDemand as an e-commerce hosting solution, with, based on your needs, site optimization, CRM integration, on demand updates, and uptime guarantees.