ATG Commerce

Product Overview

ATG Commerce is a comprehensive, highly scalable e-commerce solution to automate the complete lifecycle of online sales, marketing, and service. Its flexible, component-based e-commerce software architecture enables you to personalize the online buying experience for your customers, making it easy for them to find desired products, comparison shop, register for gifts, pre-order products, redeem coupons, and execute many other useful features.

Business Benefits

ATG Commerce e-Commerce software drives revenue and improves customer retention by making it easy for your customers to find desired products, learn about new ones, and easily complete their purchases. Out-of-the-box capabilities like self-service order entry, customer service, account administration, and other features also help you significantly reduce operating costs.

Key Product Features

• Grow the e-commerce solution to meet your needs, with an application designed and tuned for top performance. Scalability validated in the real world with individual ATG Commerce sites supporting over 10,000 concurrent users, and over 10 million visits per day.
• Integrate easily into your IT infrastructure to leverage your investments in ERP, SFA, and call center systems, as well as J2EE application servers. This flexible architecture lets you deploy and benefit from e-commerce software applications quickly and cost-effectively.
• Empower your business users with an intuitive interface to revise content quickly in response to market needs, without having to rely on IT.
  
• Track business processes throughout the purchasing cycle, as well as generate reports that evaluate site performance and buyer behavior, and pinpoint opportunities for improvement.
• Monitor shopping cart abandonment throughout the purchase or non-purchase of items - from the time a customer leaves a shopping cart to the time she returns to it, if she ever does. With this level of understanding, you can quickly identify areas of improvement, helping you turn more shoppers into buyers.
• Utilize the business-to-business (B2B) commerce module, which includes contract-based product catalogs, contract-based pricing, purchase lists, approvals workflow, order restrictions, requisitions, cost center-based shipping, and more.
• Obtain OnDemand as an e-commerce hosting solution, with, based on your needs, site optimization, CRM integration, on demand updates, and uptime guarantees.

The ATG Commerce Suite

Joining ATG Commerce to round out the ATG e-commerce suite are:

Merchandising Management
ATG Merchandising enables your merchandising professionals to directly manage your online storefront, including catalogs, products, search facets, promotions, pricing, coupons, and special offers, to help quickly connect shoppers with the items most likely to interest them.

Commerce Search
ATG Commerce Search is a dynamic, integrated search solution that incorporates natural language technology into your storefront. It enables shoppers to quickly and efficiently navigate your commerce site to find merchandise they want and discover new items, as well as make purchases directly from the search results page.

eMail and Web marketing
ATG Outreach leverages customer information gained through Web interactions, preferences, and behaviors, to enable you to develop an effective Web site marketing strategy and create relevant, personalized outbound marketing and service campaigns with ATG email marketing campaign software.

A/B Split Testing
ATG Campaign Optimizer enables you to evaluate and improve your e-commerce initiatives by performing A/B or split testing on your Web marketing-based promotions, online products, and/or overall Web site design and functionality.

Web Self-Service
ATG Self-Service empowers your customers to answer questions and complete transactions through highly personalized Web self-service. It combines an answer repository with multi-lingual natural language search and navigation capabilities into a single solution.

Reporting/Analytics
ATG Customer Intelligence is an integrated set of datamart and reporting capabilities to monitor and analyze commerce and customer care performance. It combines key data from the ATG product suite, such as purchases, searches, escalations, click-thrus, with behavioral data from Web traffic analysis and demographic data, such as age, gender, and geography.

Also, learn more about the ATG Integrated Customer Service application and suite, helping e-sellers bridge the gap between their e-commerce Web site and contact center.