ATG Campaign Optimizer
Product Overview
ATG Campaign Optimizer enables you to evaluate and improve your eCommerce initiatives
by performing A/B or split testing on your web-based promotions, online products,
and/or overall web site design and functionality.
Business Benefits
By helping you test and understand your customers’ preferences, ATG Campaign Optimizer drives sales and improves customer loyalty, while lowering marketing and product development expenses.
Key Product Features
- Perform a wide variety of functions, including:
- Choose a test type and timeframe
- Run multiple tests concurrently
- Combine multiple types of tests
- Conduct simultaneous testing
- Apply segmentation to show different campaigns to different audiences
- Run tests for any length of time
- Change tests on the fly.
- Empower your marketing team to create and manage tests using a Wizards-based
user interface. Also, access out-of-the-box reports at the click of a mouse.
- Obtain OnDemand as a hosted solution, with, based on your needs,
site optimization, CRM integration, on demand updates, and uptime guarantees.
