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ATG Web Services


Web services use established Internet standards like HTTP, XML, and URLs as the building blocks for making application integration easier than ever before. They allow the functions of one enterprise application to invoke another, and they help the enterprise accelerate application development and ensure interoperability. The use of established Internet technologies makes Web services easy to deploy and manage so that a standard Web browser can access enterprise applications and data -- and the enterprise can apply its existing IT skills to set up and maintain a Web services infrastructure.

ATG Web Services

ATG offers extensive Web services support for commerce and self-service to help you strengthen and deepen relationships with customers and partners. ATG eliminates the need to deploy or configure middleware, letting you use existing Web services standards like SOAP and WSDL to reduce total costs of ownership. Web services solutions from ATG allow you to:

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    		• Enhance customer relationships across channels
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    		• Increase business agility and flexibility
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    		• Improve business efficiency and decision-making
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    		• Reduce integration cost and complexity

    You can quickly apply the industry leading capabilities of ATG Commerce and the ATG Adaptive Scenario Engine across all sales channels, while eliminating much of the complexity and expense associated with traditional enterprise integration technologies. ATG Scenario PersonalizationSM, the backbone of ATG technology, gives you unmatched awareness of and control over the user experience. Now you can use scenarios from any remote system across your organization. ATG also helps you integrate business applications for creating personalized interactions in .NET environments.

    ATG Adaptive Scenario Engine

    Web services support in the ATG Adaptive Scenario Engine:

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    		• Allows access to profile information and Scenario Personalization so you can create highly personalized content across touch points, integrate online and offline channels and deploy best practices for accessing Web services from within a scenario.
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    		• Works alongside repository integration, which presents a unified, global view of all data and provides unprecedented control and access to data sources across the enterprise.

    ATG Commerce

    Web Services support in ATG Commerce:

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    		• Lets you assemble orders for review by your customers, and allows you to use the rich promotion and pricing engines provided by ATG.
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    		• Supports inventory management and lets you open all catalogs and product information across channels.

    Next Steps

    For more information or a product demonstration, contact your ATG sales representative. Or, request that an ATG representative


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