Product Overview

Overview

ATG's comprehensive e-commerce software product suite, rated #1 by the two leading independent analysts in 2006, enables you to implement, monitor, and continuously improve personalized e-commerce software applications. ATG helps you keep customer interactions consistent across all contact channels and throughout the customer lifecycle -- from attracting prospects via Web marketing, to converting them into buyers and providing ongoing customer care.

Business Benefits

The ATG e-commerce software product suite helps you increase revenue and customer loyalty, and reduce sales and service costs. It also helps you reduce the cost of ownership through an e-commerce Web site software platform that evolves with your needs as your business grows and changes.

Highlights

The ATG e-commerce software product suite enables you to:

• Choreograph personalized customer interactions using advanced scenario personalization tools to drive pre-designed dialogues that optimize and differentiate your customer experience and automatically adapt as customers' circumstances change.
• Create consistent and relevant customer experiences across every touch point, including the Web, email, call centers, stores and other physical locations, and mobile devices.
• Empower marketers and merchandisers to directly manage all aspects of your e-commerce Web site software, including catalogs, pricing, Web marketing, promotions, search facets, campaigns and reporting, using ATG's Business Control Center, our user interface that integrates all our online store management applications into one common user environment.
• Scale your e-Commerce software applications with a Web hosting e-commerce software suite designed and tuned for top performance. Our e-commerce software scalability has been validated with sites with over 10 thousand concurrent users, and over 10 million visits per day.
• Leverage our flexible, component-based architecture to easily snap applications together and integrate them into your enterprise.
• Choose your delivery model as licensed e-commerce software, or obtain OnDemand e-commerce Web hosting as an end-to-end hosted solution, with, based on your needs, site optimization, CRM integration, on demand updates, and uptime guarantees.

e-Commerce Software Product List

Commerce
ATG Commerce is a complete online selling solution for building strong relationships with consumers, businesses, and channel partners.

Merchandising Management
ATG Merchandising enables your merchandising professionals to directly manage your online storefront, including catalogs, products, search facets, promotions, pricing, coupons, and special offers, to help quickly connect shoppers with the items most likely to interest them.

Content Management
ATG Content Administration is a comprehensive Web content management solution to support personalized Web sites, throughout the entire content process including creation, version tracking, preview, editing, revision, approval, and site deployment.

Commerce Search
ATG Commerce Search is a dynamic, integrated search solution that incorporates natural language technology into your storefront. It enables shoppers to quickly and efficiently navigate your commerce site to find merchandise they want and discover new items, as well as make purchases directly from the search results page.

A/B Split Testing
ATG Campaign Optimizer enables you to evaluate and improve your e-commerce initiatives by performing A/B or split testing on your Web marketing-based promotions, online products, and/or overall Web site design and functionality.

eMail and Web marketing
ATG Outreach leverages customer information gained through Web interactions, preferences, and behaviors, to enable you to develop an effective Web site marketing strategy and create relevant, personalized outbound marketing and service campaigns with ATG email marketing campaign software.

Web Self-Service
ATG Self-Service empowers your customers to answer questions and complete transactions through highly personalized Web self-service. It combines an answer repository with multi-lingual natural language search and navigation capabilities into a single solution.

Agent Assisted Service
ATG Commerce Service Center combines order administration, sales support, and customer care into one application, empowering your agents to offer seamless customer experience across channels, turning your service center into a sales center.

Agent Assisted Service: Knowledge Management
ATG Knowledge enables your agents to fulfill a complete range of customer needs by unifying customer management, knowledge management, and incident management into a single solution.

Agent Assisted Service: Click to Call and Click to Chat
Click to Call and Click to Chat from eStara, an ATG company, proactively and selectively offer online shoppers the opportunity to contact a service agent from any page on a Web site. Existing ATG customers have the added ability to inject ATG's industry-leading personalization capabilities into a Click to Call or Click to Chat solution, regardless of which CRM or contact center system you use.

ATG Platform
ATG Adaptive Scenario Engine provides the enabling technology and core functionality to enable you to develop and manage robust, adaptable, scalable, and personalized e-commerce software applications across channels and through the complete customer lifecycle.

Reporting/Analytics
ATG Customer Intelligence is an integrated set of datamart and reporting capabilities to monitor and analyze commerce and customer care performance. It combines key data from the ATG product suite, such as purchases, searches, escalations, click-thrus, with behavioral data from Web traffic analysis and demographic data, such as age, gender, and geography.