ATG Recommendations

Boost Revenue and Profit: Align Shoppers’ Interests with Your Merchandising Priorities

ATG Recommendations is an automated, predictive recommendation engine that helps you quickly lift revenue by recommending the most relevant products from the catalog to each shopper. Balancing predictive relevancy with merchant control, ATG Recommendations automatically selects the products that match each shopper's current needs and your business needs, presents them at the right time in the right channel, and demonstrates the impact on your key performance metrics.

Automate and Personalize Product Recommendations

By using ATG Recommendations to optimize and personalize online merchandising, you can:

Convert more browsers into buyers
  • Present the most relevant products from your catalog to each shopper across channels
  • Increase recommendations-impacted conversion rates up to 400 percent
Increase order values
  • Automate and personalize cross-sells and up-sells
  • Boost recommendations-impacted order values by up to 30 percent
Drive repeat purchases and customer loyalty
  • Personalize the customer experience across channels
  • Build a core base of loyal, repeat buyers
Get smarter and more efficient
  • Unlock insights by discovering product and buyer relationships you didn't know existed
  • Increase efficiency by automating the right aspects of online merchandising
ATG Recommendations Function

ATG Recommendations is proven to improve conversion rates up to 400 percent and increase order values by up to 40 percent when shoppers interact with recommended items.

Key Features

Delivers the most relevant recommendations
  • Uses more available real-time behavioral data than any other provider to predict buyer intent in each visit and each page view and deliver truly personal recommendations
  • Improves accuracy of recommendations with each visit, page view, click or touch
  • Ensures that recommendations are aligned with a visitor's current intent, not irrelevant past sessions
Enables you to refine and control recommendations
  • Refine and control automated recommendations with customizable business rules
  • Take advantage of out-of-the-box rules that refine recommendations in each set or slot by Brand, Category, Top Sellers, Price Level, New Products, Product Collections, Include/Exclude, Cross-sell/Up-sell and more
  • Create custom rules to refine recommendations based on catalog data, visitor behavior, or a blend of both
Reaches across catalog, website, and other channels
  • Learns about each product and relationships among products using advanced natural-language processing technology
  • Can recommend each and every product - even new products and less popular products
  • Reaches across your site - including rich media applications - to automate merchandising on product pages, top-seller pages, new product pages, the homepage, interactive displays and shelves, and more
  • Reaches across your channels to personalize emails, mobile stores and applications, affiliate sites, in-store kiosks, and the contact center
Provides actionable reports and analytics
  • Access real-time reports and merchandise analytics and make real-time site changes using self-service tools
  • Partner with your dedicated ATG Optimization services account manager and team of retail-focused statisticians to gain additional insights on product and shopper relationships
Offers a retail-focused relationship
  • Turn on additional business optimization solutions - including ATG Live Help and ATG Lead Performance - with the same website tag
  • Leverage integration with ATG Commerce, including the ability to fine-tune personalization for segments, personas, and individuals
  • Tap into more than 10 years of retail expertise and client service by partnering with us

Implementation is a Simple 4-Step Process


Four-step Implementation