Personalization Engine: ATG Adaptive Scenario Engine
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Personalization Technology Sets the Stage for a Truly Engaging Experience

At the heart of ATG Commerce is the ATG Adaptive Scenario Engine, segmentation and content targeting software that provides the personalization technology and core functionality needed to deliver a personalized customer experience at every stage of the buying process. With this personalization engine, you can develop and manage robust, adaptable, scalable, and personalized e-commerce software applications across channels and through the complete customer lifecycle. By allowing you to easily integrate these e-commerce software applications across your marketing, merchandising, e-commerce, and customer care organizations, the ATG Commerce platform enables you to efficiently and consistently deliver the right content, regardless of channel.

Boost Customer Loyalty and Revenues Cost-Effectively

By giving you the e-commerce website software infrastructure and tools to build effective, personalized e-commerce software applications, the ATG personalization engine helps you increase revenue and customer loyalty, and reduce sales and service costs. ATG segmentation and content targeting guide shoppers to items of interest and relevant recommendations and advice, resulting in higher conversion of visitors to buyers, larger orders, more loyal customers, and repeat purchases. Personalization technology also helps you reduce cost of ownership by evolving with your needs as your business grows and changes.

ATG Personalization Engine

Key Features

Choreograph customer interactions through Scenario PersonalizationSM
  • Leverage a powerful rules engine and scenario builder to drive pre-designed dialogues that create a more relevant customer experience for individuals and segments
  • Create customer scenarios that automatically adapt the user experience to reflect shoppers' changing circumstances and current behavior
Access a holistic view of your customer with ATG Data Anywhere ArchitectureSM
  • Capture and maintain customer information from multiple sources
  • Aggregate customer information from across your enterprise, using SQL, XML, Web Services, and other standards
Manage dynamic customer profiles and segments
  • Use a customizable and extendable set of customer profile attributes, which can be updated continuously based on every interaction
  • Automatically place customers into marketing segments as their preferences or behaviors change
Dynamically control targeted content to specific customers and segments
  • Leverage customers' online behavior, demographic information, and other available customer data to create merchandising and marketing rules that populate dynamic web pages
  • Deliver a personalized experience that presents the right information to the right people at exactly the right time
Scale your e-commerce software applications
  • Take advantage of personalization technology designed and tuned for top performance
  • Single ATG Commerce Suite installations have supported over 10 million visits and over 100,000 completed orders per day, and over 300,000 concurrent users
Leverage a flexible, open e-commerce software architecture
  • Easily integrate applications throughout the customer lifecycle, from acquisition and transactions to service and support, and reporting and analysis
Create consistent and relevant customer experiences across every touch point
  • Address the web, email, call centers, stores and other physical locations, and mobile devices