ATG Merchandising and Searchandising
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Harness the Power of Online Merchandising

ATG Merchandising enables your web merchandising professionals to directly manage your dynamic, personalized online storefront, including catalogs, products, search facets, promotions, pricing, coupons, and special offers. Advanced segmentation-based personalization capabilities help you quickly direct e-commerce shoppers to the most attractive and relevant offers.

Drive Revenues and Reduce Inventory

ATG Merchandising helps drive revenue and decrease inventory expenses by giving your merchandisers direct control over your e-commerce storefront to maximize margins, reduce inventory, and differentiate your products and services from the competition.


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Key Features

Integrate personalized search results into your customer's shopping experience
  • Provide a consistent and relevant shopping experience throughout your site, regardless of whether a customer prefers to browse your navigation path or use your search function
  • Deliver personalized search results, including highly relevant cross-sell offers, based on a customer's market segment and individual personal shopping history
Perform essential online merchandising operations
  • Manage all operations in an easy-to-use, web-based interface
  • Edit product prices, attributes and graphics
  • Add and remove catalog items, SKUs, or entire catalog structures
  • Manage cross-sells, coupons, and promotions
  • Integrate back-end data
Preview personalized content in real time with advanced capabilities
  • Drastically reduce the reliance on staging systems to view and test dynamic pages
  • Save time by previewing multiple in-context views of a dynamic web page in real time
  • See how targeting rules affect behavior for various segments
Add web merchandising control to search results with advanced online searchandising
  • Personalize and prioritize the display of search results
  • Feature appropriate products for each shopper
  • Include links to the shopping cart directly from the search results page
  • Limit irrelevant results and/or empty search result pages by redirecting customers to relevant category pages
Test search configurations and facets
  • Reduce configuration time and preview search configuration changes to increase the visibility of potential changes to search results
  • Streamline the management of search merchandising
  • Test and see previews of the impact that search configuration changes will have on the site before updates are actually deployed to staging or production
Customize search functionality and guided navigation
  • Encourage customers to drill down into your site and filter search results based on relevant attributes
  • Enable merchants to customize facets (search filters) to display products that fit dynamic combinations of characteristics, for example, season, size, price range, upcoming event, and brand
  • Easily manage global facets by category, product, or site section
Ensure proper review and approval processes, and optimize create-to-deploy cycles
  • Create, edit, and deploy new content through a built-in task workflow
  • Easily adjust workflow rules to match your business
  • Ensure consistent branding, pricing, and product information with a single content repository
  • Promote security and accuracy through role-based access

Available in ATG Commerce OnDemand, a managed and hosted e-commerce solution, with site optimization, CRM integration, on demand updates, and uptime guarantees.