Campaign Management: ATG Outreach
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Leverage Powerful Content Targeting and Campaign Analytics for Better Results

ATG Outreach is a powerful web and email marketing application that provides e-commerce campaign analytics. By leveraging customer information gained through web interactions, known preferences, and behaviors, it enables you to develop and execute on a successful website and marketing strategy. With the ATG Outreach campaign management system, create relevant, personalized outbound marketing and service campaigns using easy-to-use web-based tools to manage segmentation and targeting rules.

Boost Customer Satisfaction, Loyalty, and Sales

ATG Outreach campaign management tools help you increase revenue and decrease expenses with cost-effective e-marketing campaigns that are consistent and relevant. By understanding past behavior and respecting customer preferences through campaign analytics, you can increase customer satisfaction and loyalty.

Key Features

Integrate with your ATG Commerce storefront
  • Base your e-marketing or website marketing campaign on direct knowledge of customer purchases and promotions
  • Ensure highly precise campaign optimization and targeting by taking advantage of ATG's customer profiling and market segmentation capabilities
  • Integrate with your ATG Commerce storefront
Leverage customer intelligence
  • Gain insights through previous inbound interactions, such as website and call center activity
  • Ensure your communications are relevant and delivered to customers' preferred channels
Share data with existing databases
  • Eliminated the need to create another instance of a new marketing database
Empower business users
  • Define, execute, and measure integrated, multi-stage personalized campaigns with the easy-to-use campaign management tools
  • Obviate the need to involve IT resources
Create and manage web marketing and email marketing campaigns
  • Tap into a single campaign management system that supports both large-volume, multi-step marketing programs, and event-based service notifications linked from back-office business applications
Trigger your communications from business events or customer-driven data
  • Ensure more highly targeted and effective customer communications appropriate to both web marketing and service
Receive real-time campaign analytics reporting and feedback
  • Understand each step of your web marketing campaigns during execution and upon completion

Also available as part of ATG Commerce OnDemand, an outsourced and hosted e-commerce solution, with site optimization, CRM integration, on demand updates, and uptime guarantees.