ATG B2B Commerce

Take Your B2B Commerce Strategy to the Next Level

The ATG Commerce Business to Business (B2B) module extends ATG’s industry-leading consumer commerce with functionality valued by merchants that sell to other businesses, or indirectly to consumers. Leverage all the rich functionality and powerful business user tools provided in our core ATG Commerce offering and enhance those with capabilities that address the unique requirements of B2B environments. These include corporate organizations with multiple buyers and approval workflows, payment methods such as invoices and purchase orders, and contracts with customer-specific products and pricing.

Deliver World-Class B2B Commerce

With ATG's advanced online selling, merchandising, personalization, and dynamic targeting capabilities, you can deliver a world-class B2B commerce presence for any business sales model. Plus, by empowering you to seamlessly connect channels and represent your brand online, the ATG Commerce B2B module makes it possible to extend B2B commerce to end users with confidence and efficiency.

ATG B2B Commerce Key Features

Manage customer accounts effectively
  • Track, record, and leverage information about each individual user and each customer’s organization and subgroups, including divisions, business units, and departments
  • Store only the information that is unique to a sub-group, instead of duplicating everything for each part of the organization
Enable approval workflows
  • Automatically identify customers for whom approvals are required, and check for other conditions that trigger an approval for an order, such as when an order threshold is exceeded
  • Automatically monitor orders to determine when further approval is required, and notify the approver of pending orders for review
Support multiple payment types and options
  • Create contracts for the different businesses you sell to
  • Specify discounts that will apply if an invoice is paid within the customer’s negotiated payment terms
  • Support purchase order numbers as a payment type, and allow a user to split the bill among several invoices, or among a combination of invoices and other payment types (corporate purchasing cards, for example)
Personalize your B2B storefront
  • Assign customers to market segments based on their demographics, web behavior, advanced segmentation, and any other data in your organization — and then target content to meet their needs
  • Gain the power to personalize by customer contract, type of customer, organization within your accounts, and other elements unique to the B2B channel
  • Use live help to deliver automated cross-sells and up-sells to your B2B customers
Increase sales by helping customers find the right products quickly
  • Direct customers to the answers and information they need quickly with integrated natural-language search and product search facets
  • Use powerful merchandising and search merchandising to cross- and up-sell visitors
  • Deliver automated recommendations that help you quickly lift revenue by recommending the most relevant products for each customer
Easily manage multiple sites and brands
  • Take advantage of one integrated platform that lets you share product catalogs and content across multiple sites and brands
  • Share customer information across sites, allowing for easy cross-brand promotion
Engage visitors directly
  • Add a human connection when your customers need it
  • Use ATG Click to Call or ATG Click to Chat to engage customers proactively and move them seamlessly from the web into live dialogue, creating a personal one-to-one experience that builds loyalty and drives revenue
Empower your business users
  • Enable brand managers, marketing managers, e-commerce managers, and merchandisers to directly control website content, the product catalog, e-commerce, promotions, coupons, and online marketing campaigns in a straightforward, intuitive environment
  • Free IT resources to focus on other tasks and initiatives
Manage your online business efficiently
  • Leverage an integrated suite of software and services useful across marketing, sales, and service to manage e-commerce sites that uniquely position your online presence
  • Take advantage of full-featured modules that work together seamlessly
Manage your business more effectively with powerful business reporting
  • Access dashboards that present a simple view across your business
  • Integrate business information from your site with data from across the enterprise
  • Enable tailored reporting and ad hoc queries with sophisticated custom reporting tools
  • Free IT resources to focus on more complex analysis