Analytics: ATG Customer Intelligence
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Gain a Comprehensive View of Your e-Commerce Business

ATG Customer Intelligence is an integrated set of datamart and reporting capabilities that monitor and analyze e-commerce and customer care behavior. It gathers and reports on a broad range of key data from ATG Commerce, such as purchases, searches, escalations, and click-throughs, which it combines with behavioral data from Web traffic analysis and demographic data, such as age, gender, and geography.

Use Customer Analysis to Improve Results

By providing a holistic view of customer behavior — across systems, channels and customer lifecycle — ATG Customer Intelligence enables your managers to closely monitor and analyze your site's performance and understand customer segmentation and customer profitability. As a result, they can make smart decisions about how to best attract, retain, and satisfy customers.

Key Features

Monitor business health and customer profitability with an executive dashboard
  • Integrate key business metrics across the enterprise
  • Speed and improve decision making
Gain access to key business reports and customer analytics
  • Understand total visits and total page views, for example
Empower your business users with an easy-to-use interface
  • Supports ad-hoc queries and report creation, with drag-and-drop capability
  • Frees IT resources to focus on more complex analysis
Match any level of user ability
  • Out-of-the-box reports
  • Sophisticated custom reporting tools
Create custom reports using Professional Report Designer
  • Enable IT developers to satisfy special customer segmentation requests from business or executive users
Combine data from a wide range of applications
  • Pull from ATG Commerce and third-party CRM, ERP or POS systems
Control your data
  • Import data — including customer segmentation data — into the ATG datamart
  • Export data into a business intelligence tool, such as one from Cognos, SAP BusinessObjects, or MicroStrategy

For details on licensing, visit the ATG Community.