ATG Commerce
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The Most Proven, Scalable e-Commerce Platform and Applications

ATG Commerce is a comprehensive, highly scalable e-commerce platform and application solution that automates and personalizes the online buying experience to increase conversions and order value, and ensure ongoing customer loyalty. Its flexible, component-based e-commerce software architecture enables you to easily implement best-in-class commerce sites. Advanced features help your customers quickly find desired products, learn about new offerings, comparison shop, register for gifts, pre-order products, redeem coupons, and easily complete their purchases.

Core commerce platform and business applications

Merchandising
and Marketing > ATG Merchandising > ATG Commerce Search > ATG Outreach
Customer Service > ATG Commerce Svc Ctr > ATG Knowledge > ATG Self-Service
Analytics and Testing > ATG Customer Intelligence > ATG Campaign Optimizer
Shopping Cart
and Catalog > ATG Commerce > ATG B2B Commerce
Personalization
Engine
> ATG Adaptive Scenario
   Engine
Content
Management
> ATG Content Administration

Out-of-the-box capabilities like self-service order entry, customer service, account administration, and other features also help you significantly reduce operating costs.

Built for Commerce Success

Built on a foundation of proven capabilities — including personalization, business user control, cross-channel support, and a flexible platform — ATG Commerce is designed to fuel your cross-channel business growth.

Deliver cross-channel support
  • Increase revenue in all channels by tightly integrating them and maximizing the use of the web for research, buying, and service
  • Deliver an engaging, consistent, and coordinated customer experience across all channels including the web, contact center, mobile device, kiosk, store, or branch
  • Access all relevant information on your customers, their transactions, products, and services, no matter what channel the buyer chooses to use for interacting with you
  • Enhance revenues, retain loyal customers, and reduce costs by optimizing the use of contact center and sales associates and driving traffic to the most appropriate channel
Personalize the customer experience
  • Provide a personalized customer experience at every stage of the buying process, from the moment a customer researches options, through to purchase and ongoing service and repeat purchases
  • Deliver a more engaging experience and guide them to items of interest and relevant recommendations and advice
  • Generate higher conversion of visitors to buyers, larger orders, more loyal customers, and repeat purchases
Empower business users
  • Put control in the hands of business users
  • Provide marketers and merchandisers a set of user-friendly applications that allow them to closely monitor commerce and react flexibly and quickly to market conditions
  • Allow marketers and merchandisers to present customers with relevant and attractive offers
  • Free IT to focus on service quality and core strategic responsibilities
Monitor the shopping cart for abandonment
  • Identify opportunities to save a potential lost order, from the time a customer leaves a shopping cart to the time she returns to it
  • Quickly identify areas for improvement, helping you turn more shoppers into buyers
Track business processes throughout the purchasing cycle
  • Generate reports that evaluate site performance and buyer behavior
  • Pinpoint opportunities for improvement
Effectively sell to businesses or corporate customers
  • Use ATG B2B Commerce, which extends ATG’s industry-leading consumer commerce with functionality valued by merchants that sell to other businesses, and those that sell indirectly to consumers
  • Meet the unique requirements of B2B customers
  • Better serve corporate organizations with multiple buyers and approval workflows, payment methods such as invoices and purchase orders, and contracts with customer-specific products and pricing
Take advantage of flexible, modular, high-performance solutions
  • Tap into a highly scalable and reliable commerce software platform and optimization services, with near-100 percent uptime performance
  • Scalability is validated in the real world: single ATG Commerce installations have supported over 10 million visits and over 100,000 completed orders per day, and more than 300,000 concurrent users
  • Gain the flexibility to configure and extend the platform and applications to suit your specific requirements
  • Easily integrate with many back-end and third-party enterprise systems
Integrate with existing corporate back-end systems
  • Leverage your investments in ERP, SFA, and call center systems, as well as J2EE application servers
  • ATG’s Data Anywhere Architecture™ is an integration framework that delivers high performance and handles complex integrations for the world’s largest commerce sites
  • Easily manage information across the enterprise, using a variety of standards including SQL, XML, web services, and REST
  • Speed up implementations and minimize integration costs with a tunable data exchange with well-defined interfaces
  • Deploy and benefit from e-commerce software applications quickly and cost-effectively with this flexible architecture

Tap into ATG Commerce OnDemand as a hosted e-commerce solution, with site optimization, CRM integration, on demand updates, and uptime guarantees

ATG Commerce Applications

Merchandising and Marketing
  • ATG Merchandising enables your merchandising professionals to directly manage your online storefront, including catalogs, products, search facets, promotions, pricing, coupons, and special offers, to help quickly connect shoppers with the items most likely to interest them.
  • ATG Search is a dynamic, integrated search solution that incorporates natural language technology into your storefront. It enables shoppers to quickly and efficiently navigate your commerce site to find merchandise they want and discover new items, as well as make purchases directly from the search results page.
  • ATG Outreach leverages customer information gained through web interactions, preferences, and behaviors so you can develop an effective website marketing strategy and create relevant, personalized outbound marketing and service campaigns, including email and web campaigns.
Customer Service
  • ATG Commerce Service Center is a web-based contact center application for order administration, sales support, and customer care. It enables your sales and service agents to more efficiently help customers over the telephone, on the website, or via email, using ATG's industry-leading personalization capabilities.
  • ATG Knowledge streamlines and improves customer service, combining knowledge management with customer and incident management into a single solution.
  • ATG Self-Service empowers your customers to answer questions and complete transactions through highly personalized web self-service. It combines an answer repository with multi-lingual natural language search and navigation capabilities in a single solution.
Testing & Analytics
  • ATG Campaign Optimizer enables you to evaluate and improve your e-commerce initiatives.
  • ATG Customer Intelligence is an integrated set of datamart and reporting capabilities that enable you to monitor and analyze commerce and customer care performance. It combines key data from the ATG product suite, such as purchases, searches, escalations, and click-throughs, with behavioral data from web traffic analysis and demographic data, such as age, gender, and geography.

ATG Commerce Platform

Personalization Engine
  • ATG Adaptive Scenario Engine is e-commerce software that provides the technology and core functionality to enable you to develop and manage robust, adaptable, scalable, and personalized e-commerce software applications across channels and through the complete customer lifecycle. The software allows you to easily integrate these e-commerce software applications across your marketing, merchandising, e-commerce, and customer care organizations.
Content Management
  • ATG Content Administration is a comprehensive web content management solution that supports personalized websites throughout the entire content process including creation, version tracking, preview, editing, revision, approval, and site deployment.