e-Commerce and the Power of Website Personalization

Online Search Reduces Consumer Attention

When consumers find their way to your website, it's often as the result of an online search they conducted for a specific product, brand, price, or coupon. If you don't capture their attention with relevant offers within 8-10 seconds, these potential customers will click right back to the search results. You need to deliver a personalized "landing experience" that matches visitors' expectations, or you'll lose them.

The Long-tail Effect Can Overwhelm Shoppers

Are you expanding your product selection and trying to tap into the promise of the long-tail effect made popular by the likes of Amazon.com without taking advantage of personalization technology? If so, you'll struggle to deliver what consumers are seeking when they land on your site. That's because the vast array of products and offerings online can create buying gridlock, paralyzing consumers with all the choices at their fingertips.

Greater Marketing Investments Demand Greater Return

If you're like most merchants, you're spending more on interactive and online marketing, pay-per-click ads, and online media placement than ever before. It's only logical that you want to see a larger return on your investment. Achieving that goal means you need to deliver a compelling, relevant offer in your ads and emails and on the landing pages you're pushing consumers to visit. In other words, you need to customize the experience from beginning to end.

Personalization technology enables you to deliver the right content to the right people through the right channel and at the right time.

ATG Personalization Engine >

ATG Drives a Personalized Website Experience

At ATG, our philosophy is simple: consumers are unique so treat them uniquely. In other words, take into account what you know about the shopper or buyer to serve them more intelligently. You do this by using dynamic sites and applications to deliver targeted content — whether a promotion, a recommendation, or product information — based on the consumer's profile and shopping context. Personalization filters out the noise for consumers, helping them avoid information overload.

ATG provides the leading e-commerce platform and optimization solutions, enabling you to tailor the buying experience and present relevant recommendations, promotions, and product information that increase sales and customer satisfaction. By supporting the following major categories of online personalization, we enable you to put website personalization to use in the way that makes the most sense for your business.

Explicit

Enables website personalization using content-targeting rules based on the visitor's profile containing explicit information the visitor has shared with you, like account information and interests.

Implicit

Uses on-the-fly segmentation to enable a online personalization for anonymous visitors, delivering targeted content based on current site behavior, current clicks, and past interactions.

Multi-stage

Adds a time dimension to your personalized campaigns that makes it possible to engage, track, and communicate with customers throughout their decision process and after they purchase, for example by following up with an offer after a new account registration or a completed purchase.

Predictive

Empowers you to automate the delivery of intelligent recommendations and more effective cross-sells and up-sells.

Personalize by Re-platforming or by Extending Your Current Commerce Solution

For organizations looking to replace your outgrown or outdated e-commerce solution, ATG Commerce helps you learn about, adapt to, and respond to your customers' ever-changing needs and preferences. With ATG Commerce, you can deliver relevant, consistent, information-rich interactions along the full lifecycle of the customer engagement.

If you're more interested in applying online personalization to your current website without re-platforming, ATG Optimization is a set of on demand solutions that help you confidently grow revenue, boost loyalty, and unlock profits and insight by optimizing your cross-channel experience — even if it is not powered by ATG Commerce. Add this broad range of powerful capabilities to your existing website and other online channels to instantly and measurably improve key performance indicators like abandonment rates, conversion rates, customer satisfaction levels, and service handle times.