Businesses implementing their second- and third-generation Web strategies are learning how to deal with the new realities of business on the Web. Read about some of the practical approaches to e-business that companies are taking to increase their likelihood of success in this uncertain economy.		Marketing and manufacturing giant Newell Rubbermaid has grown to its current stature by acquiring numerous companies complementary to its consumer product line. Read how centralizing its e-business on an ATG platform enabled them to reduce development costs by up to 75 percent while improving service to customers, suppliers, and employees.		The new commerce features in ATG 6 improve your ability to leverage information from all existing systems and integrate offline systems for a more powerful online selling strategy. Read how ATG Commerce can help reduce operating costs, increase sales, and lower total cost of ownership.

A leading business-to-business paper merchant, began computerizing its business in the 1960's. As a natural extension of its offline sales and service, the company recently re-launched its online self-service application using ATG. Find out how the new ATG-driven Papyrus sites helped produce a significant increase in customer loyalty.	Read about how ATG Portal turns informational Web sites into collaborative workspaces for information exchange. Read how ATG Publishing, new in ATG 6, makes maintaining online content easier and more cost-effective than ever before. Participants in the ATG 6 beta program take the software for a spin and provide feedback that drives development. This agribusiness leader empowers its trading partners with online interactions resulting in higher loyalty and significant ROI. See why it may be the best course of action for your organization when using ATG scenarios. Find out why veteran ATG developers should consider moving to JSP. While high-profile vendor battles may get the attention, customers are the real winners when it comes to standardization.