ATG Commerce OnDemand: Web Store Foundation

Overview

ATG Commerce OnDemand is ATG's comprehensive e-commerce hosting solution that enables you to personalize the online buying experience for your customers, making it easy for them to find desired products, comparison shop, register for gifts, pre-order products, redeem coupons, and execute many other useful features.

Business Benefits

ATG Commerce OnDemand e-commerce Web site hosting drives revenue and improves customer retention by making it easy for your customers to find desired products and learn about new ones. Standard capabilities like self-service order entry, customer service, account administration, and other features also help you significantly reduce operating costs.

Key Features

The foundation of ATG Commerce OnDemand e-commerce Web hosting is a blueprint of a fully functional e-commerce Web site, completely customizable to reflect your specific design and brand guidelines. The blueprint reference application in ATG Commerce OnDemand e-commerce hosting includes best-practice basic and advanced e-commerce Web hosting software capabilities:

• Designed and tuned for top performance, as validated in the real world, where ATG Commerce e-commerce Web site hosting sites have over 10,000 concurrent users, and over 10 million visits per day.
• Business process tracking enables you to define and track various stages in the purchasing cycle, generate reports that evaluate e-commerce Web site hosting performance and buyer behavior, and pinpoint opportunities for improvement.
• Enhanced shopping cart recovery tracks customer Web site activity and monitors shopping cart-related behavior. If a customer leaves the site with a full cart, but later returns, ATG saves her cart contents and. If she doesn’t come back, ATG helps you understand her behavior before abandoning the cart. With this analysis, you can identify site improvements and follow up with reluctant buyers to encourage purchase.
• Business-to-business (B2B) e-commerce software module offers all of the capabilities of the consumer e-commerce software module, as well as contract-based product catalogs, contract-based pricing, purchase lists, approvals workflow, order restrictions, requisitions, cost center-based shipping, and more.

• Self-registration and customer profile management
• Auto-login with password protected checkout
• Stored addresses and card numbers
• Gift and wish lists
• Order status

• Catalog browsing including color/size pickers
• Guided navigation including “shop by feature”
• Product comparisons
• Persistent shopping cart
• “Featured product” and “best seller” pages
• Accurate search for catalog contents and Web pages, using both advanced keyword and natural language techniques
• Inventory framework
• Store locator

• Best-practice order checkout process including express and anonymous checkout
• Global payment processing for several payment types
• Tax connector
• Multiple shipping methods and rate calculations
• Coupon redemption and gift certificates
• Multiple ship-to addresses
• Gift wrap option
• Order confirmation/thank you e-mail

• Catalog import/management including product detail pages and imagery
• Product and SKU bundles
• Fixed and variable promotions
• Cross-sell and up-sell product relationships
• Order and fulfillment framework