ATG Commerce

Overview

ATG Commerce is a comprehensive, highly scalable e-commerce solution that automates and personalizes the online buying experience. Its flexible, component-based e-commerce software architecture enables you to help your customers easily find desired products, learn about new offerings, comparison shop, register for gifts, pre-order products, redeem coupons, and easily complete their purchases.

Out-of-the-box capabilities like self-service order entry, customer service, account administration, and other features also help you significantly reduce operating costs.

Business Benefits

• Choreograph the customer experience across channels, integrating the Web, contact center, mobile apps, social media, and physical stores to maximize conversions. Increase revenue in all channels by tightly integrating them with the Web channel. Gain greater visibility into cross-channel interactions, orders, and marketing campaigns.
• Grow the e-commerce solution to meet your needs, with an application designed and tuned for top performance. Scalability is validated in the real world: single ATG Commerce installations have supported over 10 million visits and over 100,000 completed orders per day, and over 300,000 concurrent users.
• Integrate easily into your IT infrastructure to leverage your investments in ERP, SFA, and call center systems, as well as J2EE application servers. This flexible architecture lets you deploy and benefit from e-commerce software applications quickly and cost-effectively.
• Empower your business users with an intuitive interface to revise content quickly in response to market needs, without having to rely on IT.
  
• Track business processes throughout the purchasing cycle, as well as generate reports that evaluate site performance and buyer behavior, and pinpoint opportunities for improvement.
• Monitor shopping cart abandonment throughout the purchase or non-purchase of items - from the time a customer leaves a shopping cart to the time she returns to it, if she ever does. With this level of understanding, you can quickly identify areas of improvement, helping you turn more shoppers into buyers.
• Utilize the business-to-business (B2B) commerce module, which includes contract-based product catalogs, contract-based pricing, purchase lists, approvals workflow, order restrictions, requisitions, cost center-based shipping, and more.
• Obtain OnDemand as an e-commerce hosting solution, with, based on your needs, site optimization, CRM integration, on demand updates, and uptime guarantees.

ATG Commerce Applications

Merchandising/Searchandising Management
ATG Merchandising enables your merchandising professionals to directly manage your online storefront, including catalogs, products, search facets, promotions, pricing, coupons, and special offers, to help quickly connect shoppers with the items most likely to interest them.

Search
ATG Commerce Search is a dynamic, integrated search solution that incorporates natural language technology into your storefront. It enables shoppers to quickly and efficiently navigate your commerce site to find merchandise they want and discover new items, as well as make purchases directly from the search results page.

e-Mail and Web Campaign Management
ATG Outreach leverages customer information gained through Web interactions, preferences, and behaviors, to enable you to develop an effective Web site marketing strategy and create relevant, personalized outbound marketing and service campaigns with ATG e-mail marketing campaign software.

Multivariate Testing
ATG Campaign Optimizer enables you to evaluate and improve your e-commerce initiatives by performing A/B or split testing on your Web marketing-based promotions, online products, and/or overall Web site design and functionality.

Web Self-Service
ATG Self-Service empowers your customers to answer questions and complete transactions through highly personalized Web self-service. It combines an answer repository with multi-lingual natural language search and navigation capabilities into a single solution.

Integrated Customer Service
ATG Commerce Service Center is a Web-based contact center application for order administration, sales support, and customer care. It enables your sales and service agents to more efficiently help customers over the telephone, on the Web site, or via e-mail, using ATG's industry leading personalization capabilities

Business and Customer Analytics
ATG Customer Intelligence is an integrated set of datamart and reporting capabilities to monitor and analyze commerce and customer care performance. It combines key data from the ATG product suite, such as purchases, searches, escalations, click-thrus, with behavioral data from Web traffic analysis and demographic data, such as age, gender, and geography.

Also, learn more about ATG Optimization Services, helping e-sellers optimize their current commerce platform to quickly boost conversions, increase order size, and retain customers.

Commerce Platform

Personalization Engine
ATG Adaptive Scenario Engine (ASE) is e-commerce software that provides the enabling technology and core functionality to enable you to develop and manage robust, adaptable, scalable, and personalized e-commerce software applications across channels and through the complete customer lifecycle. ASE allows you to easily integrate these e-commerce software applications across your marketing/merchandising, e-commerce, and customer care organizations.

Content Management
ATG Content Administration is a acomprehensive Web content management solution that supports personalized Web sites throughout the entire content process including creation, version tracking, preview, editing, revision, approval, and site deployment.