Personalization Engine:
ATG Adaptive Scenario Engine

Overview

ATG Commerce, also known as ATG Adaptive Scenario Engine, is e-commerce software that provides the enabling technology and core functionality to enable you to develop and manage robust, adaptable, scalable, and personalized e-commerce software applications across channels and through the complete customer lifecycle. The ATG platform allows you to easily integrate these e-commerce software applications across your marketing/merchandising, e-commerce, and customer care organizations.

Business Benefits

By giving you the e-commerce Web site software infrastructure and tools to build effective, personalized e-commerce software applications, the ATG platform helps you increase revenue and customer loyalty, and reduce sales and service costs. It also helps you reduce the cost of ownership by evolving with your needs as your business grows and changes.

Key Platform Features

• Choreograph customer interactions through Scenario Personalization^SM to drive pre-designed dialogues that create a more relevant customer experience for individuals and segments, and that automatically adapt to customers' changing circumstances.
• Access a holistic view of your customer by capturing and maintaining customer information from multiple sources. ATG's Data Anywhere Architecture^SM lets you aggregate customer information from across your enterprise, using SQL, XML, Web Services, and other standards.
• Manage dynamic customer profiles and segments through a customizable and extendable set of attributes, which can be updated continuously based on every interaction. Likewise, customers are automatically placed into marketing segments as their preferences or behaviors change.
• Dynamically control targeted data to specific customers and segments, by analyzing customers' online behavior, gathering demographic information, and leveraging all available data to present the right information to the right people at exactly the right time.
• Scale your e-commerce software applications with a platform designed and tuned for top performance. Single ATG Commerce Suite installations have supported over 10 million visits and over 100,000 completed orders per day, and over 300,000 concurrent users.
• Leverage a flexible, open e-commerce software architecture to easily integrate applications throughout the customer lifecycle, from acquisition and transactions to service and support, and reporting and analysis.
• Create consistent and relevant customer experiences across every touch point, including the Web, e-mail, call centers, stores and other physical locations, and mobile devices.
• Obtain OnDemand as an e-commerce hosting solution, with, based on your needs, site optimization, CRM integration, on demand updates, and uptime guarantees.