Multivariate Testing: ATG Campaign Optimizer

Overview

ATG Campaign Optimizer enables you to evaluate and improve your e-commerce initiatives by performing multivariate testing on your Web-based promotions, online products, and/or overall Web site design and functionality.

Business Benefits

By helping you test and understand your customers’ preferences, ATG Campaign Optimizer drives sales and improves customer loyalty, while lowering marketing and product development expenses.

Key Features

• Perform a wide variety of functions, including:
  - Choose a test type and timeframe
  - Run multiple tests concurrently
  - Combine multiple types of tests
  - Conduct simultaneous testing
  - Apply segmentation to show different campaigns to different audiences
  - Run tests for any length of time
  - Change tests on the fly.
• Empower your marketing team to create and manage tests using a wizards-based user interface. Also, access out-of-the-box reports with the click of a mouse.
• Obtain OnDemand as an e-commerce hosting solution, with, based on your needs, site optimization, CRM integration, on demand updates, and uptime guarantees.