Merchandising/Searchandising: ATG Merchandising

Overview

ATG Merchandising enables your merchandising professionals to directly manage your online storefront, including catalogs, products, search facets, promotions, pricing, coupons, and special offers. Advanced segmentation-based personalization capabilities help your marketers and merchandisers quickly connect shoppers with the items most likely to interest them.

Benefits

ATG Merchandising helps drive revenue and lower inventory expenses by giving your merchandisers direct control over your online storefront, to maximize margins, reduce inventory, and differentiate your products and services from the competition.

Key Features

• Perform essential merchandising operations, all managed in an easy-to-use, Web-based interface. Edit product prices, attributes and graphics; add and remove catalog items, SKUs, or entire catalog structures; manage cross-sells, coupons, and promotions; and integrate back-end data.
• Preview personalized content in real time. A key feature for implementing personalization and segmentation, ATG's advanced preview capabilities drastically reduce the reliance on staging systems to view and test dynamic pages. Merchants save time by previewing multiple in-context views of a dynamic Web page in real-time, to see how targeting rules affect behavior for various segments.
  
  
  
• Bring merchandising control to your search results with our advanced searchandising capability enabling you to personalize and prioritize the display of search results, and feature appropriate products, for each shopper. You can also include links to the shopping cart directly from the search results page.
• Test search configurations and facets, to reduce configuration time and increase the visibility of changes to search results. To streamline the management of search merchandising, merchants can test and see previews of the impact that search configuration changes will have on the site before updates are actually deployed to staging or production.
• Customize your search functionality to encourage customers to drill down into your site, based on relevant attributes. Customize facets to display products that fit dynamic combinations of characteristics (season, size, price range, upcoming event, brand, etc.), or global facets by category, product, or site section.
• Ensure proper review and approval processes, and optimize your create-to-deploy cycles, through a built-in task workflow to create, edit, and deploy new content. Easily adjust workflow rules to match your business. A single content repository ensures consistent branding, pricing, and product information, and roles-based access provides security and accuracy.
• Obtain OnDemand as an e-commerce hosting solution, with, based on your needs, site optimization, CRM integration, on demand updates, and uptime guarantees.