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ATG Commerce 9/9.1 sets a new standard for cross-channel selling and empowers merchants with a unified view — and direct control — of their commerce sites. Here's a quick look at the highlights of ATG's latest release. Talk to your ATG Account Executive or contact us to learn more.
Cross-channel capabilities have become critical to selling. A consumer may start on the Web, contact the call center for assistance, look up information on a mobile phone, and then buy in-store or back on the Web. ATG Commerce adds features to make transitions between channels seamless and to deliver a consistent and more holistic multi-channel buying experience:
| » | Tighter integration between ATG Commerce, and the eStara live help services |
| » | Enhanced cross-channel reporting |
Merchants and marketing organizations can increase productivity by taking more direct control of the Web store, to speed their reaction to business shifts and perform tactical activities — without relying on IT. ATG Commerce gives online sellers even more real-time control of the Web store and improves the business tools used to implement personalization, segmentation, and searchandising strategies:
» Improved "personalized page preview"
Many companies need to support more than a single Web site, often delivering unique online brand experiences across multiple countries, on a shared global infrastructure. ATG Commerce 9.1 offers a Multisite Internationalization Module that streamlines the management of a multisite environment and reduces the effort and costs associated with maintaining each site.
| » | Easily create completely new sites |
| » | Centralize or delegate controls |
| » | Conduct global and local marketing campaigns |
| » | Tailor each site |
Download the Multisite Internationalization Module information sheet.
Having a better understanding of customer behavior and business performance is critical to improving results. Online sellers need to understand which campaigns and content changes increase conversion. ATG Commerce extends the data available for reporting and delivers even more out-of-the-box reports.
» New data and activity reportsBusiness tools for managing content, managing the product catalog, implementing personalization strategies and performing merchandising and marketing tasks must be easy for business users to work with. ATG worked closely with our customers — including merchants and marketing managers — to understand how to improve our management tools. ATG Commerce greatly enhances the usability of all business tools.
» Improved UIs and workflowsConfiguring ATG products and environments needs to be simple, easy, and automated. ATG Commerce 9/9.1 further reduces the TCO of configuring and supporting ATG environments. This release:
| » | Adds a tool for automating and streamlining operational IT processes |
| » | Streamlines the configuring of database connections and deployment to application servers |
Ready to learn more about ATG Commerce 9/9.1? Talk to your ATG Account Representative or contact us.