Marketing Campaign Management: ATG Outreach

Product Overview

ATG Outreach is a powerful Web marketing application that leverages customer information gained through Web interactions, known preferences, and behaviors, to help you develop and execute on a successful Web site marketing strategy. With ATG Outreach, you'll create relevant, personalized outbound marketing campaigns.

Business Benefits

ATG Outreach helps you increase revenue and decrease expenses with cost-effective eMarketing campaigns that are consistent and relevant. Also, by understanding and respecting customer preferences, you can increase customer satisfaction and loyalty.

Key Features

• Integrate with your ATG Commerce storefront, so your e-marketing or Web site marketing campaign can be based on direct knowledge of customer purchases and promotions. ATG Outreach e-mail marketing campaign software uses ATG's customer profiling and market segmentation capabilities for highly precise campaign targeting.
• Leverage customer intelligence gained through previous inbound interactions, such as Web site and call center activity, to help ensure your communications are relevant and delivered to your customers' preferred channels.
• Share data with existing databases, so there is no need to create another instance of a new marketing database.
• Empower business users to define, execute, and measure integrated, multi-stage personalized campaigns with the easy to use interface - without involving IT resources.
• Create and manage Web marketing and e-mail marketing campaigns with a single solution that supports both large-volume, multi-step marketing programs and event-based service notifications linked from back-office business applications.
• Trigger your communications from business events or customer-driven data ensuring more highly targeted and effective customer communications appropriate to both Web marketing and service.
• Receive real-time reporting and feedback about each step of your Web marketing campaigns during execution and upon completion.
• Obtain OnDemand as an e-commerce hosting solution, with, based on your needs, site optimization, CRM integration, on demand updates, and uptime guarantees.