Business and Customer Analytics:
ATG Customer Intelligence
Overview
ATG Customer Intelligence is an integrated set of datamart and reporting capabilities that monitor and analyze e-commerce and customer care performance. It is designed to combine key data from the ATG Commerce Suite, such as purchases, searches, escalations, and click-thrus, with behavioral data from Web traffic analysis and demographic data, such as age, gender, and geography.
Business Benefits
By providing a holistic view of customer interactions — across systems, channels and customer lifecycle — ATG Customer Intelligence supports smart decision-making about how to best attract, retain, and satisfy customers.
Key Features
- Monitor business health with an executive dashboard that integrates key business metrics across the enterprise to speed and improve decision making.
- Gain access to key business reports, including total visits and total page views.
- Empower your business users with an easy-to-use interface that supports ad-hoc queries and report creation, with drag-and-drop capability. Also, frees up IT resources to focus on more complex analysis.
- Match any level of user ability with both out-of-the-box reports and sophisticated custom reporting tools.
- Create custom reports using Professional Report Designer, enabling IT developers to satisfy special requests from business or executive users.
- Combine data from a wide range of application, from the ATG Commerce Suite to third-party CRM, ERP or POS systems.
- Import data into the ATG datamart, or export it into a business intelligence tool, such as Cognos, Business Objects or MicroStrategy.
- Obtain OnDemand as an e-commerce hosting solution.
The ATG Customer Intelligence Starter Pack includes the following: (i) the reporting engine, (ii) an unlimited number of Advanced Report Viewer seats, (iii) one Web Administrator seat, and (iv) one Professional Report Author seat. Any additional seats must be licensed separately and are not included in an Enterprise-Wide License.
