Business and Customer Analytics:
ATG Customer Intelligence

Overview

ATG Customer Intelligence is an integrated set of datamart and reporting capabilities that monitor and analyze e-commerce and customer care performance. It is designed to combine key data from the ATG Commerce Suite, such as purchases, searches, escalations, and click-thrus, with behavioral data from Web traffic analysis and demographic data, such as age, gender, and geography.

Business Benefits

By providing a holistic view of customer interactions — across systems, channels and customer lifecycle — ATG Customer Intelligence supports smart decision-making about how to best attract, retain, and satisfy customers.

Key Features

• Monitor business health with an executive dashboard that integrates key business metrics across the enterprise to speed and improve decision making.
• Gain access to key business reports, including total visits and total page views.
• Empower your business users with an easy-to-use interface that supports ad-hoc queries and report creation, with drag-and-drop capability. Also, frees up IT resources to focus on more complex analysis.
• Match any level of user ability with both out-of-the-box reports and sophisticated custom reporting tools.
• Create custom reports using Professional Report Designer, enabling IT developers to satisfy special requests from business or executive users.
• Combine data from a wide range of application, from the ATG Commerce Suite to third-party CRM, ERP or POS systems.
• Import data into the ATG datamart, or export it into a business intelligence tool, such as Cognos, Business Objects or MicroStrategy.
• Obtain OnDemand as a hosted solution.