ATG Recommendations
Overview
ATG Recommendations is an automated, personalized merchandising service that helps online retailers quickly lift revenue by recommending the most relevant products from the catalog to each shopper. Balancing predictive relevancy with merchant control, ATG Recommendations automatically selects the products that match each shopper's current needs and your business needs, presents them at the right time in the right channel, and demonstrates the impact on your key performance metrics.
ATG Recommendations is part of ATG's family of e-Commerce Optimization Services that lift revenue quickly, easily, and measurably by optimizing each and every online interaction.
Business Benefits
By using ATG Recommendations to automate and personalize online merchandising, online retailers can:
» Convert more browsers into buyers
Present the most relevant products from your catalog to each shopper across channels to increase conversion rates by 100 to 200 percent or more for recommendations-impacted sessions.
» Increase order values
Automate and personalize cross-sells and up-sells to boost order values by 10 to 25 percent or more for recommendations-impacted checkouts.
» Retain more customers
Build a core base of loyal, repeat buyers by personalizing the customer experience across channels.
» Get smarter and more efficient
Discover product and buyer relationships you didn't know existed, and do more for less by automating online merchandising and balancing it with your own control and refinement.
Key Features
(Find out what's new in the latest release.)
Delivers the most relevant recommendations
- Uses more available data than any other provider to predict buyer intent in each visit and deliver truly personal recommendations.
- Recommendations become more accurate with each visit and click.
- Ensures that recommendations are aligned with a visitor's current intent, not irrelevant past sessions.
Enables merchandisers to refine and control recommendations
- Merchandisers can refine and control automated recommendations by creating recommendations "campaigns."
- Out-of-the-box campaigns including Brand, Category, Top Sellers, Price Level, New Products, Product Collections, Include/Exclude, and Cross-sell/Up-sell.
- Custom campaigns can be created to refine recommendations based on catalog data, visitor context, or a blend of both.
Reaches across catalog, Web site, and other channels
- Reaches into and understands the product catalog to recommend each and every product — even new products and less popular products.
- Reaches across your site and formats to automate merchandising on product pages, top-seller pages, new product pages, the homepage, rich media displays, and more.
- Reaches across your channels to personalize e-mails, mobile stores and apps, affiliate sites, in-store kiosks, and the contact center.
Offers a retail-focused relationship
- ATG is the only recommendations provider that offers recommendations as part of a complete, next-generation e-commerce solution.
- Our partnership with you brings more than 10 years of retail expertise and client service.
- Benefit from a Web portal with retail-focused analytics and reporting, a dedicated client service team, and a team of statisticians who provide analytical insights on product and shopper relationships.
Implementation is a Simple 4-Step Process
