Video Connect
Overview
eStara Video Connect transforms passive video advertisements into active, revenue-generating leads by allowing online consumers to interact with videos and connect directly with the advertisers behind them. Online publishers and Internet video providers can tap the explosive growth of online video advertising by using Video Connect to deliver more measurable leads to advertisers, who can now calculate true return on investment from video ad campaigns.
Business Benefits
Video Connect enables online publishers and Internet video providers to:
»
Add incremental value to advertisers
by combining video with actionable engagement services that drive leads.
»
Convert more leads for advertisers
by allowing viewers to engage and interact with videos in real-time before, during, and after viewings.
» Prove ROI of Internet video advertising campaigns
by tracking the number of in-bound phone leads and other actions generated by each video.
» Get up and running quickly and easily
with a fully-hosted video engagement platform offered as an API or an all-in-one Flash container.
Key Features
Video Connect-enabled ads allow viewers to:
» Call an advertiser's business with a single click
Viewers can opt to be called back by the advertiser on a mobile or landline phone number, or can place a PC-to-phone call using VOIP.
» Go directly to the advertiser's site or physical location
Employs Google Maps to map an advertiser's geographic location
» Send an advertiser's listing information to friends
using SMS, e-mail, or fax; or save it to a file, a contact list, or a Web bookmark.
