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Search engine marketers are tasked with a mounting list of challenges:
Despite online ad spending hitting an all-time high, the emerging trend is the research of products and services online, and the overwhelming majority of purchases made offline. In fact, research shows up to 85% of consumers crossing channels for a single purchase. Few online marketers are equipped with the tools to effectively monitor the activity, and measure conversion across channels.
ATG delivers a full set of tools for optimizing online sales and marketing performance, and tracking telephone calls generated from individual advertising campaigns. This includes dynamic number replacement which provides unprecedented insight into where leads are being generated by associating unique phone numbers with search activity, down to the keyword and search engine that delivered the call. This solution is ideal for determining which campaigns are successful, and which are draining your budget.
