Interactive Agency

Overview

Interactive ad agencies face increasingly complex tasks: breaking through the noise of a crowded marketplace, conveying a brand experience across channels and media, and delivering leads that convert to sales. With online ad spending at an all-time high, and an emerging cross-channel trend where the majority of consumers conduct product research online and buy offline, these tasks have never been more difficult.

Enhancing interactive marketing campaigns with services like eStara Click to Call, Call Tracking, Dynamic Number Replacement and Video Connect not only helps agencies ad value, but helps them demonstrate true ROI to the advertisers by:

• Integrating Click to Call into e-mails, banners, microsites and other promotional activity to increase engagement and phone leads
• Provisioning unique toll-free and local telephone numbers, in real time, to track phone calls from all media, including online, print, television and radio
• Dynamically changing and tracking phone numbers on dynamic landing pages based on in-coming URLs to optimize performance of paid search and affiliate marketing campaigns
• Delivering branded messages simultaneously across a variety of voice-enabled devices using automated outbound calling technology
• Blending online video and interactive campaigns with the phone for a truly unique ad experience that helps brands connect directly to and engage consumers
• Turning online video ads into revenue generating leads by letting viewers contact advertisers while watching videos
• Reporting on and provisioning services in real time with up-to-the minute dashboard reporting of campaign results

The eStara Click Suite is an integrated solution that provides interactive agencies with the capabilities they need to add value to marketers, convert leads, and measure and prove ROI. Built as a suite of capabilities based around the core eStara solutions, Click Suite enables marketers and agencies of all types to combine the services to build their optimal solution.

Awards

Sporting, a major Portuguese football club, used Click to Call in this award-winning, interactive advertisement to recover lost attendance and drive ticket sales. Word of mouth grew rapidly, drawing 610,000 visits to the Sporting.org Web site in just two weeks, and resulting in 1,500 new memberships.