Classified/Newspaper

Overview

Newspapers and classified publishers feeling the stress of print circulation losses and intense online competition for local traffic are looking for new ways to maintain their edge and build their online businesses.

Enhancing online classified listings with services like eStara Click to Call, Call Tracking, Save & Send and Video Connect not only differentiates newspaper and classified services, but helps them cater to the unique needs of their local consumers and businesses by:

• Connecting buyers and sellers via telephone or VOIP
• Tracking ad ROI and effectiveness for advertisers
• Dynamically routing calls from national advertisers to local outlets and franchises
• Ensuring no leads go unanswered with unique "find me/follow me" capabilities that route inbound phone leads to multiple phone lines
• Increasing the exposure and shelf life of text and video ads by letting consumers save and send advertiser business information
• Turning classified video ads into revenue generating leads by letting viewers contact advertisers while watching videos

The eStara Click Suite is an integrated solution that provides newspapers and classified sites with the capabilities they need to convert leads, measure and prove advertiser ROI, and extend the utility of online and print listings. Built as a suite of capabilities based around the core eStara Connections services, Click Suite enables publishers of all types to combine the services to build their optimal solution.