IYP/Directory

Overview

With online directories and Internet Yellow Page (IYP) sites witnessing increased competition from online sites, publishers are looking for new ways to maintain their edge.

Enhancing online classified listings with technologies like eStara Click to Call, Call Tracking, Save & Send and Video Connect not only differentiates online directories and IYP sites, but helps them cater to the unique needs of their local constituents by:

• Connecting buyers and sellers via telephone or VOIP
• Tracking ad ROI and effectiveness for advertisers
• Dynamically routing calls from national advertisers to local outlets and franchises
• Ensuring no leads go unanswered with unique "find me/follow me" capabilities that route inbound phone leads to multiple phone lines
• Increasing the exposure and shelf life of text and video ads by letting consumers save and send advertiser business information
• Turning local video ads into revenue generating leads by letting viewers contact advertisers while watching videos

The eStara Click Suite is an integrated solution that provides IYP sites and online directories with the capabilities they need to convert leads, measure and prove advertiser ROI, and extend the utility of online and print listings. Built as a suite of capabilities based around the core eStara solutions, Click Suite enables publishers of all types to combine the services to build their optimal solution.