eStara Call Tracking

Overview

ATG provides dynamic and proactive Call Tracking solutions that media companies and interactive marketers use to measure cross-channel advertising performance. Driven by proven VoIP (Voice over Internet Protocol) infrastructure, eStara Call Tracking services enable companies to accurately track every inbound telephone response and unify marketing efforts across online and offline channels. eStara Call Tracking brings the low cost, reliability, and scalability of VoIP to the call tracking and monitoring market.

Through WebCare, ATG's self-service customer portal for the eStara services, media companies have real-time access to provisioning and reporting tools, and to the largest inventory of local and toll-free telephone numbers in the industry. Call Tracking helps prove ROI and track results, while helping to power multi-channel performance-based advertising models, such as pay per call.

Business Benefits

Proactive marketers and publishers are using eStara Call Tracking to provide proof of performance to demanding advertisers, and to generate incremental revenue through pay per performance models. With more and more companies recognizing the power of the Web to generate leads, it has become more important to deliver these leads through a form factor in which the companies have demonstrated confidence in converting sales. Call Tracking allows companies to demonstrate ROI and implement best practices. Additional benefits include:

Key Features

eStara Call Tracking allows for real-time provisioning and reporting, batch number provisioning, and flexible pricing that accommodates any business model. Call Tracking also provides real-time solutions for optimizing advertising campaigns across channels, including: